Miami | Friday, May 18th, 2012
In the midst of the NBA playoffs, you’d think the only thing worth talking about when referencing LeBron James would be his game, but a recent ad campaign with Nike is getting lofty levels of attention, too.
The My Time is Now campaign encourages athletes to excel in their chosen arena. Along with James, fellow athletes Cristiano Ronaldo, Pep Guardiola and Neymar will also be featured in the campaign. “To be a part of this campaign and to be a part of this movement, is amazing,” James said of his involvement.