The boutique, which is located at 9621 Brighton Way, is reminiscent of the brand’s London flagship, a Georgian townhouse on Regent Street. Heritage pieces of furniture and a traditional fireplace are juxtaposed with contemporary elements with a modern color template of black and white, creating an elevated retail experience.
A new interactive Digital Fragrance Combining Cabinet recommends delicious combinations of scents, from the new Basil & Neroli to the brand’s Archive Collection, each of which is wrapped in the British brand’s iconic cream and black box.
There’s something special here for Los Angeles residents as well. Unique to the Brighton Way store is that guests will have the opportunity to customize with Jo Malone London bottle caps in gemstone hues of copper, red, blossom pink, shiny black and acid green. You can also personalize your Jo Malone London bag with special stickers and ribbons.
The name of the game is customization, which is evident here from the wide range of bespoke services, from advice on styling a scented statement to finding a special gift such as perfume, oils, candles, body washes or linen sprays, or by leaving far more relaxed than you arrived by indulging in an on-site hand and/or arm massage at the shop’s Tasting Bar.
Says Nancy Feetham, SVP/GM North America of the brand’s Beverly Hills home, “Our Brighton Way boutique is an immersive adventure into everything that makes Jo Malone London so special. We are delighted to be opening our own boutique in Beverly Hills, where we’ll be introducing exclusive products and services that will not be available anywhere else in the U.S.”
Jo Malone Beverly Hills is located at 9621 Brighton Way, Beverly Hills, 90210