IWC Schaffhausen Celebrates Rodeo Drive Boutique Opening

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Aloe Blacc, IWC Schaffhausen CEO Georges Kern, actor James Marsden, basketball player Blake Griffin and Brand President Edouard D'Arbaumont
Aloe Blacc, IWC Schaffhausen CEO Georges Kern, actor James Marsden, basketball player Blake Griffin and Brand President Edouard D’Arbaumont

Photo Credit: Getty Images for IWC Schaffhausen

Rodeo Drive received a luxe new addition last night as Swiss luxury watchmaker IWC Schaffhausen officially opened the doors of its brand new flagship boutique.

The event was hosted by CEO Georges Kern and brand President Edouard d’Arbaumont and attended by Emily Ratajkowski, Elizabeth Debicki, Elisabeth Moss, Jack Huston, Joel McHale, James Marsden, Aloe Blacc, Aldis Hodge, Sir Patrick Stewart, director Tim Story, director Mark Forrester and actor Ralf Möller.

Guests were able to check out the Art Deco-inspired interior, a two-story affair that features a VIP lounge on the second floor (which a few select attendees were lucky enough to tour). Many of the brand’s stunning timepieces were on display, including the limited edition launch exclusively for the new Rodeo Drive boutique. The IWC Big Pilot’s Edition Rodeo Drive Boutique watch, which retails for $14,900, is a gorgeous timepiece inspired by the brand’s Hollywood connection as well as the store’s 1920’s design inspiration. Only 250 are available for sale exclusively at the Beverly Hills location.

As the cocktail hour—with small bites provided by Tres LA—came to a close, select guests made their way to the iconic restaurant Spago. There, they enjoyed an intimate dinner curated and prepared by Wolfgang Puck, who was on-site to greet guests as they were seated. To welcome guests, a surprise acoustic performance by musician Aloe Blacc kicked off the elegant affair. Blacc performed his hit songs including “Wake Me Up” and “I’m the Man” for the crowd, who all rose to their feet at the end of the performance to applaud the performance.

Inside the new IWC Schaffhausen Rodeo Drive flagship
Inside the new IWC Schaffhausen Rodeo Drive flagship

Photo Credit: Getty Images for IWC Schaffhausen

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