To kickoff fashion week in Milan, Ralph Lauren welcomed top clients to his new private members-only club, the Palazzo Ralph Lauren. According to Women’s Wear Daily, about 300 clients were invited to tour the posh grounds.
Set within a luxurious apartment in the center of Milan, the Palazzo Ralph Lauren boasts an extensive rooftop terrace, an in-house chef and exclusive products like the tri-color crocodile Ricky bags to the $50,000 Automotive Skeleton watch. The 12,000-square-foot property was designed to be one of the ways the brand continues to foster relationships with its elite clients.
According to a press release, the Palazzo Ralph Lauren will “host private events several times a year to highlight new collections, craftsmanship demonstrations and ongoing private appointments.” Members of the uber-exclusive club will receive priority reservations at Ralph Lauren restaurants, invitations to special events and other personalized amenities.
Those in attendance had the opportunity to place orders on Lauren’s spring 2016 runway collection, which was on display on live models in the palazzo’s courtyard.
Most recently, the brand reported better-than-expected first quarter fiscal 2016 results. The brand saw $95 million, or $1.09 per diluted share, for the first quarter of Fiscal 2016.
“We are making the right strategic decisions and investments to support the future growth of the Company,” said Ralph Lauren, Chairman and Chief Executive Officer. “I am confident that our new organizational structure will allow us to make our already powerful brands even stronger, and the investments we are making today will create significant value for shareholders over the long term.”
“Our better-than-expected first quarter profitability reflects the strong progress we have made on our key strategic initiatives,” said Jacki Nemerov, President and Chief Operating Officer. “The decisive actions we are taking around our global brand reorganization, infrastructure investments, e-commerce re-platform, and product pricing will position the Company for future growth and generate substantial operating efficiencies.”
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