“Hublot Loves Football” was plastered on a wall to the entrance at one of the hottest nights for sports lovers and watch aficionados. The brand touts big, behemoth masculine watches— had an equally massive summer party to launch their Big Bang Unico Bi-Retrograde Paris Saint-Germain timepiece (phew! that’s a mouthful!)
In honor of the launch, the brand gathered the world-renowned French Football Club—for Americans that translates to soccer club. Hot on the heels of the FIFA Women’s World Cup Canada 2015 where Hublot served as the Official Timekeeper, this partnership and timepiece are an example of the brand’s love for global football.
The cocktail event was held on the rooftop garden atop of Rockefeller Center on a perfectly temperate Gotham night with an unmatched view of midtown spires.
The night celebrated French culture and to that end the French DJ Oliver Meiji provided music as a live art demonstration by JonOne was a focal point. All the players tried their hand at painting their own canvas which will be auctioned off later this season to benefit the teams’ charitable, Foundation Paris Saint-German.
The famous “cronut” creator, Frenchman Dominique Ansel, delighted guests with cronut ice cream sandwiches and to-die-for chocolate madeleines, while Old Fashioneds were the cocktail of choice.
Hublot’s involvement with European football began in 2006. Since that time they built a strong presence in the world of football. Their relationship with the French Club began in 2013 when it became the Official Timekeeper and Watch of the team. Soon after they introduced the timepiece known as the King Power Paris Saint-Germain.
Jean-Francois Sberro, the brand’s Managing Director of America, spoke at the event; “Hublot” is thrilled to welcome the Paris Saint-Germain team to New York City. We show of support for this great team through our dedication to the sport. Our brand has an exciting history with Paris Saint-Germain and we continue to celebrate “ Hublot Loves Football.”
Other VIP attendees at the event were, New York Giants star Victor Cruz, New York Knicks basketball player Lance Thomas, FIFA Women’s World Cup champion Kelley O’Hara and LVMH CEO for USA Pauline Brown.