Haute 100 NYC Update: Tom Ford Partners With Net-a-Porter

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WEST HOLLYWOOD, CA - FEB 24: Tom Ford at the Vanity Fair Oscar Party at Sunset Tower on February 24, 2013 in West Hollywood, California
WEST HOLLYWOOD, CA – FEB 24: Tom Ford at the Vanity Fair Oscar Party at Sunset Tower on February 24, 2013 in West Hollywood, California

On Tuesday, Net-a-Porter announced it will be partnering with luxury fashion brand Tom Ford to become the brands first and only ready-to-wear e-retailer.

Currently, the high-end fashion brand is sold on Tom Ford’s e-commerce site, which only ships to the U.S., as well as 110 of his own boutiques and brick-and-mortar department stores globally.

As stated on Women’s Wear Daily, Sarah Rutson, Net-a-porter’s vice president of global buying, said, “Net-a-porter is extremely strong in selling designer merchandise online and obviously Tom Ford ready-to-wear online, bags and shoes is a massive draw for our customer. We’ve got a proven track record of selling at this level, especially brands that either have very limited e-commerce themselves or no e-commerce.”

Items brand buffs can expect are, for women, an edited buy of fall rtw, such as leather military jackets, patchwork maxiskirts, evening column gowns, embroidered dresses and denim and suede pieces. In addition, shoes, accessories, cosmetics and fragrance collections. While, for men, on Mr. Porter there will be tailoring, formalwear, luxury casual wear, shoes, accessories and grooming collections.

Tom Ford’s ready-to-wear collections will launch in July on Net-a-Porter and Mr. Porter.

With the addition of Tom Ford, Net-a-Porter is quickly establishing itself as a luxury e-retailer to be reckon with. The partnership also gives Tom Ford the opportunity to expand its reach to a wider range of consumers beyond its 110 stores.

This is not the first time Net-a-Porter has announced an exclusive e-commerce partnership. It has previously worked with Chanel for fine jewelry and fashion labels like Berluti to help them crossover into the e-commerce realm.

(Photo via Shutterstock)

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