Famed French fashion house Christian Dior has unveiled its latest installment for its “Secret Garden” campaign.
The seven-second clip features an ultra-sexy Rihanna strutting in the dimly lit Palace of Versailles. The Bajan singer was announced in March as the fashion’s house latest brand ambassador, making her the first-ever black woman to be the face of the iconic brand.
Filmed by by Inez van Lamsweerde and Vinoodh Matadin and styled by Mel Ottenberg, the clip flashes several footage of a sensuous Rihanna as she prance throughout the palace. The brown skin beauty is seen in several Dior ensembles. uses one hand to tightly grip her Dior red clutch. At the end of the footage, Rihanna strikes a subtle pose before the clip concludes. Throughout the entire video, you hear Rihanna’s vocals play in the background.
The still images were shot by renowned photographer Steven Klein and showcase the pop star adorned in the most plush and feminine accessories Dior has to offer. In one image Rihanna is seen running in a floor-sweeping red gown through the Hall of Mirrors. In another photo, the 27-year-old is pictured in a veil covered in crystals, leather gloves and a fur dress with a plunging neckline. The ads also features Rihanna glistening in a sliver fitted gown. While it feels dark and mysterious, Rihanna looks ultra-glamorous.
Throughout the entire ad campaign, Rihanna is modeling bags like her much-loved Diorama, which she’s been spotted sporting even prior to becoming Dior’s brand ambassador.
The clip is the fourth teaser, but precedes the full “Secret Garden IV” campaign and short film.
When asked what attracted Dior to the pop princess and how she fits in with the elite roster of ambassadors, Dior chief executive officer Sidney Toledano said, “Jennifer is also edgy, I think. They understand. They’re smart. In this short movie, [Rihanna] knew how to work with Versailles. She has this kind of elegance — we saw it from the very first moment — and then she can surprise. She can be unexpected and we like it. It’s part of this personality,” according to Women’s Wear Daily.
Rihanna joins Charlize Theron, Natalie Portman, Marion Cotillard and Jennifer Lawrence in the role.
Watch the seven-second video below.
(Photos via Dior)
