In many ways, buying a luxury vehicle has become a kind of courtship, with brands throwing in numerous incentives in order to entice perspective buyers into signing on the dotted line. While free car washes and detailing have become pretty standard perks when buying an upscale vehicle, Lincoln may have set a new bar when it comes to attracting wealthy clientele.
In an attempt to steer customers away from luxury European brands and towards their more home-grown offerings, Lincoln has debuted the Black Label Residence. Named after the luxurious Black Label trim package available on the brand’s MKC SUV and MKZ sedan, The opulent penthouse near Manhattan’s bustling Union Square was designed to show off Lincoln’s design philosophy.
Lincoln uses the space to host haute events for dealers, VIPs and targeted shoppers who might be interested in buying a Lincoln. The brand has set up similar penthouses in Miami and Los Angeles, with a fourth Black Label residence set to debut in Dallas later this year. Guests invited to the Black Label residence will be able to spend up to two nights there. The idea of staying in a penthouse tricked out by a luxury auto-maker has proved exceedingly popular, with the reservations calendar filling up rather quickly.
The four floor penthouse has wide-open living room and kitchen areas that feature stylish and modern design aesthetics. Those aesthetics are coupled with little touches that mirror the styling found in Lincoln’s Black Label trimmed vehicles. The top of the penthouse features a split-level deck with a in-ground pool and views of 17th street. A patio across from the master bedroom features a comfy patio with a ping-pong table and other party items.
While other brand’s might have exotic appeal, Lincoln has certainly created a unique experience for buyers searching for their next luxury vehicle.
(Via New York Daily News)