Should Apple Be Considered a Luxury Brand?

Next month, Condé Nast is slated to host its first International Luxury Conference. Of those who will be in attendance is Apple design visionaries Jonathan Ive and Marc Newson.

Ive, who is Apple’s senior vice president of design, and Newson, a recent hire who was brought on to work on special projects, will discuss their design collaborations.

As more Apple products are in direct competition with luxury brands, many wonder: Should Apple be considered a luxury brand?

Suzy Menkes, International Vogue editor and curator of the Condé Nast International Luxury Conference, released a statement affirming Apple should indeed be referred to as an intricate part of the luxury market.

She said, “Apple is now a powerful part of the luxury industry. The iPhone, iPad, and the upcoming Apple Watch are in direct competition with handbags, timepieces and high-end accessories. I want Jony Ive to tell the conference delegates where 21st century luxury is headed.”

The conference is set to be an innovative event “from one of the most exciting and influential multimedia companies in the world, bringing together the power of Condé Nast International’s magazine titles,” according to its website. More importantly, the conference will explore how the concept of luxury is evolving, the challenge of succeeding in this competitive economy and the relevance of technology in the luxury market.

In addition to Ive and Newson, other speakers scheduled to be in attendance: Beluti CEO Antoine Arnault, Axel Dumas, CEO of Hermès; Karl Lagerfeld; Chloé’s president and creative director, Geoffroy de la Bourdonnaye and Clare Waight Keller; and Jonathan Anderson of JW Anderson among others.

The conference will commence April 22 and will continue until April 23 at the Palazzo Vecchio in Florence.

A day after the conference, Apple Watch, which is being positioned as a luxury item, is slated to go on sale. The timepiece may cost you as much as $17,000, making it the most expensive consumer product the tech company has put on the market.

To get a full schedule of the conference visit www.cniluxury.com.

(Photo via Apple)