There can be no doubt that January is one of the most testing months of the year, what with the bland weather, the aftermath of the Christmas festivities and, of course, the difficulties of keeping up with those ambitious New Year’s Resolutions. This year though, British retailer Harrods has come to its customers’ aid through its “Happy New You” in-store campaign.
Created with the aim of keeping shoppers inspired and healthy throughout the bleakest month of the year, 23 beauty brands have taken over the luxury department store’s windows on Brompton Street, using a sport and one of their signature products as a point of inspiration. Indulgent skincare company La Prairie have created a mountain filled with a host of skiers, for example, whilst Harrods’ own brand, SK-II, have displayed the practise of Tai-Chi under a beautiful cherry blossom tree—a poignant reminder that Spring, although far away, is nevertheless coming. “It is significant not only because this is the first time beauty has taken over the Brompton Road windows, but also because we felt it was important to make a positive and self-affirming statement on behalf of our customers, in January,” said Mia Collins, Head of Beauty for Harrods in London.
As well as getting the chance to marvel at the newly transformed window displays, visitors will also be able to participate in a number of beauty and wellness-related activities taking place at Harrods over the month. From 21-23 January, D&G will be offering specialist private consultations with facial expert Theresa Horgen, whilst Sensai will be luring customers in with the chance to revitalise with an Extra Intensive Saho Facial Experience. And the treats don’t end there; from 19-23 January, Harrods’ fifth floor will be transformed into a makeshift gym, with various sportswear brands taking it in turns to host different fitness classes, ranging from spinning and ballet to yoga.
New Year’s Resolutions may be hard to keep, but with Harrods’ inspiring and decadent initiative, January 2015 might just be the month you’re tempted to start creating some healthier habits.