Haute Event: A|X Armani Exchange and T-Mobile Neon Carnival With Usher, Paris Hilton and More

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On Saturday, April 14th, A|X Armani Exchange and T-Mobile hosted the third annual Neon Carnival in Thermal, California. Thousands of festival-goers flocked to the neon-lit pop up carnival incluing Usher, Emma Roberts, Gerard Butler, Paris Hilton, Chord Overstreet, Mark Salling, Cory Monteith, Harry Shum Jr. Kellan Lutz, Camilla Belle,  Jared Followill, Josh Hutcherson, Ashley Madekwe, Christa B. Allen, Jessica Szohr, Michelle Trachtenberg, Penn Badgley, Zoe Kravitz, Dylan McDermott, Shenae Grimes, Ryan Rottman, Bryan Greenberg, Jamie Chung, Josh Henderson, Candice Accola, Emile Hirsch, Kevin Connolly, Lukas Haas, Chanel Iman and designer Alexander Wang.

All guests at the Brent Bolthouse-produced bash enjoyed carnival games and thrill rides including bumper cars, an enormous ferris wheel and a giant slide, in between hitting up the central dance floor, which stayed packed well into the morning hours thanks to sounds spun by DJ Jesse Marco and DJ Kayper as well as Google Play Magnified Artist Ryan Farish and electronica artist John Tejada.

The carnival also celebrated the launch of the highly anticipated A|X Color Pop Watch collection by A|X Armani Exchange. Previewing just before the summer months, the collection is a line of ten fresh, eye-catching unisex timepieces, ranging in color from sun-kissed orange to hint-of-mint green and very berry red.  Throughout the night guests stepped up to try their luck spinning the AX Color Pop Watch Wheel, where they were provided the opportunity to win exciting prizes including the stylish Color Pop watches.

The invite-only event showcased the quality entertainment experience of the new T-Mobile HTC One S, which will be available for purchase this spring.  Guests of the carnival, including were able to experience T-Mobile’s newest device through a multi-player interactive game using the HTC One S’s sensors and touch screen, allowing participants to race against each other on a visual music track by keeping a song in tune. The HTC One S is T-Mobile’s thinnest smartphone, and with access to T-Mobile’s fastest network speeds, the device allows for a high-quality entertainment experience, which is also enhanced by Beats By Dr. Dre technology.

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photo-credit: Seth Browarnik/ WorldRedEye.com

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