Just in time for the holiday season, top designer Thom Browne collaborated with Dewar’s blended scotch whisky, the number one-selling premium blended Scotch whisky in the US to create a chic twist on the brown paper bag. For the first time outside of the realm of fashion, the designer known for his high-end suits and accessories has taken on the task of an artistic collaboration, breathing new life and sophistication into an otherwise common object. The limited edition Browne Bag smartly outfits a bottle of Dewar’s 12 year-old with Browne’s trademark minimalist design and modish aesthetic.
Available now, the Browne bag is complimentary with the purchase of Dewar’s 12 year-old at select fine wine and spirits stores in New York, Chicago and Miami. Each handmade bag incorporates browne’s unmistakable genius for reinventing the everyday item, boasting Browne’s signature grey, creating an elegant gift for discerning gentleman during the holiday season.
“I wanted to bring my signature aesthetic to the project,” said Browne, “elevating the traditional liquor store ‘brown’ bag into a fashionable tote that bears my label.”
Thom Browne’s ready-to-wear collection is all hand-made with fine detailing and a fresh vision. Having won a 2006 CFDA Menswear Designer of the Year Award and several others, it’s no surprise such an innovative brand such as Dewar’s would collaborate with the creativity of Browne.