Oh Me, Oh My Ferragamo

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Simple and iconic, the way a shoe should be and remains with Ferragamo’s latest launch, My Ferragamo. The line includes a ballet flat, velvet slipper, medium-height pump and suede boot, all clad in classic Ferragamo. Whether on-the-go in the city, in the country or at the beach, My Ferragamo bears color and comfort for the contemporary woman with a playful side.

Vintage, reminiscent of a ’60s working girl, yet cobbled with a youthful mindset, the collection is practical so that the shoe you slip on in the morning effortlessly transforms from day to night. Age is but a number. My Ferragamo references school-girl sporty and sophisticated chic and stays true to femininity, no matter the generation.

My Ferragamo proffers a collection of staples that are bold, exciting, versatile for all moods and occasions and comfortable all day. The collection is just as girlie as it is utilitarian coming in a rainbow of colors, like emerald green, bright fuchsia and siren red, in addition to desired neutrals. The classic ballerina flat sports a dainty grosgrain bow, while the patent moccasin flaunts a gold heel detail. Ferragamo makes its mark on the untapped mid-heel range with a suede pump with signature resin plate because nobody wants to spend 24/7 toppling around on stiletto heels. Also notable in the fall/winter 2010 collection is a patent retro flat with its signature Ferragamo double heel.

Trends are called just that for a reason; Most fade or die out after a season. As autumn blows in, rather than try your luck at some of the season’s looks that should be avoided from the start, take a cue from the Italian brand and stick with what’s always haute.

Styles range from $275 to $550. Available now, shop the entire special collection online at Ferragamo.com.

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