{"id":3118,"date":"2019-06-11T22:08:01","date_gmt":"2019-06-11T22:08:01","guid":{"rendered":"https:\/\/totliving.com\/?p=3118"},"modified":"2019-06-11T22:08:01","modified_gmt":"2019-06-11T22:08:01","slug":"maisonette-launches-new-private-label-collection-with-celeb-party","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/totliving\/2019\/06\/11\/maisonette-launches-new-private-label-collection-with-celeb-party\/","title":{"rendered":"Maisonette Launches New Private Label Collection With Celeb Party"},"content":{"rendered":"<p style=\"text-align: right;\"><a href=\"https:\/\/totliving.com\/2019\/05\/13\/maisonette-launches-first-in-house-clothing-collection\/\" target=\"_blank\" rel=\"noopener\">Maisonette<\/a>, the premier online shopping for children\u2019s fashion and lifestyle, hosted a VIP dinner in partnership with <a href=\"https:\/\/totliving.com\/2018\/04\/27\/yumi-luxury-meal-delivery-service-for-babies\/\" target=\"_blank\" rel=\"noopener\">YUMI<\/a> to celebrate the launch of their private label collection, Maisonette Essentials. In addition to the new <a href=\"https:\/\/totliving.com\/2019\/02\/11\/brock-collection-maisonette-perfect-mommy-and-me-capsule-collection\/\" target=\"_blank\" rel=\"noopener\">collection<\/a>, the brand also celebrated their arrival to Los Angeles as part of the multi-city activation.<\/p>\n<figure id=\"attachment_3123\" aria-describedby=\"caption-attachment-3123\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img title = \"[Tags]\"loading=\"lazy\" class=\"wp-image-3123 size-full\" src=\"https:\/\/totliving.com\/wp-content\/uploads\/2019\/06\/YmXCrprA.jpg\"alt = \"YmXCrprA Maisonette Launches New Private Label Collection With Celeb Party\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/YmXCrprA.jpg 2048w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/YmXCrprA-300x200.jpg 300w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/YmXCrprA-768x512.jpg 768w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/YmXCrprA-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-3123\" class=\"wp-caption-text\">Table setting at San Vicente Bungalows in West Hollywood<\/figcaption><\/figure>\n<p>Between April and August, Maisonette will travel to key markets for family friendly trunk shows and events highlighting collection<a href=\"https:\/\/totliving.com\/2018\/12\/17\/maisonette-celebrates-launch-new-holiday-pop-up-shop\/\" target=\"_blank\" rel=\"noopener\"> launches<\/a> and exclusive new products. The brand will visit cities including San Francisco, Houston, Atlanta and more, to provide customers the opportunity to get a firsthand look at the new Maisonette collaborations.<\/p>\n<figure id=\"attachment_3119\" aria-describedby=\"caption-attachment-3119\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img title = \"[Tags]\"loading=\"lazy\" class=\"wp-image-3119 size-full\" src=\"https:\/\/totliving.com\/wp-content\/uploads\/2019\/06\/1tlD9o_Q.jpg\"alt = \"YmXCrprA Maisonette Launches New Private Label Collection With Celeb Party\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/1tlD9o_Q.jpg 2048w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/1tlD9o_Q-300x200.jpg 300w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/1tlD9o_Q-768x512.jpg 768w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/1tlD9o_Q-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-3119\" class=\"wp-caption-text\">Guests shop the new collection<\/figcaption><\/figure>\n<p>Founders Sylvana War Durrett and Luisana Mendoza de Roccia co-hosted the VIP dinner along with Nicole Richie, Jamie Mizrahi, Michelle Monaghan and Kelly Sawyer. An influential group of LA moms\u2019 and female entrepreneurs toasted to the new collection and its multi-city activaion. Rachel Zoe, Lauren Paul, Anine Bing and others were among the notable guests who attended the private dinner at the San Vicente Bungalows in West Hollywood.<\/p>\n<figure id=\"attachment_3124\" aria-describedby=\"caption-attachment-3124\" style=\"width: 3600px\" class=\"wp-caption alignnone\"><img title = \"[Tags]\"loading=\"lazy\" class=\"wp-image-3124 size-full\" src=\"https:\/\/totliving.com\/wp-content\/uploads\/2019\/06\/cRlDuPDw.jpg\"alt = \"YmXCrprA Maisonette Launches New Private Label Collection With Celeb Party\" width=\"3600\" height=\"2782\" srcset=\"https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/cRlDuPDw.jpg 2048w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/cRlDuPDw-300x232.jpg 300w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/cRlDuPDw-768x593.jpg 768w, https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2019\/06\/cRlDuPDw-1024x791.jpg 1024w\" sizes=\"(max-width: 3600px) 100vw, 3600px\" \/><figcaption id=\"caption-attachment-3124\" class=\"wp-caption-text\">Lauren Paul, Nicole Richie, Rachel Zoe, Kelly Sawyer, Jamie Mizrahi, Sylvana Durrett celebrate the launch of the Maisonette Essentials Collection<\/figcaption><\/figure>\n<p>Maisonette Essentials is a European inspired assortment designed to go from playground to playdate to party. The in-house team, led by Karolina Petersson, is committed in making kid-friendly basics at a stylish and accessible price point ranging from $16-$46.<\/p>\n<p><em>For more information on the new collection, please visit <a href=\"https:\/\/www.maisonette.com\" target=\"_blank\" rel=\"noopener\">www.Maisonette.com<\/a><\/em><\/p>\n<p><em>Photos courtesy of\u00a0Maisonette<\/em><\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.71'><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Post<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:125px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/hauteliving.com\/totliving\/2018\/01\/11\/get-the-look-princess-charlottes-first-day-of-school\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 125px;height:90px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/hauteliving.com\/totliving\/wp-content\/uploads\/2018\/01\/00-social-image-princess-charlotte-first-day-of-school-150x150.jpg') 50% 50% no-repeat;width: 125px;height:90px;margin-bottom: 5px;background-size: cover; 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