How Agents Can Track AI Overviews Traffic in Search Console

What Search Console reports, and what it doesn't

Question	Where to look	What Google reports
Did my pages appear in AI Overviews or AI Mode?	Generative AI performance report	Yes: impressions, by page
Which pages?	Generative AI report → Pages	Yes
Which countries and devices?	Generative AI report → Countries / Devices	Yes
Trend over time?	Generative AI report → Dates (days, weeks or months)	Yes
Clicks from AI Overviews or AI Mode only?	—	No. AI clicks are counted, but only inside the overall Web totals in the Performance report
Which queries showed my page in an AI answer?	—	No. The Generative AI report has no queries dimension
AI Overviews vs. AI Mode separately?	—	No. The Generative AI report combines them
An "AI Overview" filter in the Performance report?	—	No. Search appearance has no AI Overviews or AI Mode type

Sources: Search Console Help, "Generative AI performance report (Search)"; "Performance report: Dimensions and data groupings"; Search Central, "AI features and your website." Checked Oct. 22, 2026.

How AI Overviews and AI Mode are counted in the Performance report

Google includes sites that appear in AI features in the overall search traffic in Search Console, in the Performance report under the "Web" search type. Its counting rules:

• AI Overviews:
  • Click: a click on a link in the AI Overview counts as a click.
  • Impression: standard impression rules apply.
  • Position: the AI Overview occupies one position on the page, and all links in it get that same position.
• AI Mode:
  • Click: a click on a link to an external page counts as a click.
  • Position: standard position methodology.
  • Follow-up questions: a follow-up question counts as a new query, with its own impressions, positions and clicks.
• Search Labs experiments are not included.

What that means in practice: if your page is cited in an AI Overview near the top of the results, that impression is recorded at the AI Overview's position. There's no label telling you it came from the AI Overview rather than a regular listing.

The Generative AI performance report

Google launched this report on June 3, 2026 and rolled it out to all websites worldwide on Aug. 31, 2026. You'll find it in Search Console under Performance.

• What it counts: impressions for links to your site in AI Overviews and AI Mode on Google Search. Discover has its own generative AI report.
• Dimensions: Pages (assigned to the canonical URL), Countries, Devices and Dates.
• Filter: search type, either Web: text-based (typed queries) or Web: multimodal (Google Lens, Circle to Search, image searches).
• Limits:
  • The chart shows total impressions.
  • The usual Performance report limits, such as the 1,000-row table, apply.
  • The newest data can be preliminary.
• Not seeing it? Google says this usually means your site hasn't had enough AI-feature impressions, or that the site has been excluded from Search generative AI features.

The new "Search generative AI" control

Search Console also added a setting, Settings → Search generative AI, with three choices:

• Include your site in AI Overviews, AI Mode and generative AI features in Google Discover. This is the default.
• Exclude it.
• Inherit the choice from a parent property.

Google says excluded sites get no traffic or impressions from those features. It says the setting isn't used as a ranking signal elsewhere in Search, and doesn't control AI training (that's Google-Extended). A change generally takes a few days to take effect (Google says exclusion happens within 1–2 days of the control going live, though cached content can take longer). Check that this is set the way you intend before you read the reports.

A 20-minute monthly routine for your website

1. Confirm you own the data.
   • Verify your own domain in Search Console.
   • You can't see data for pages you don't own, such as a portal listing or your Haute Real Estate Network profile on hauteliving.com.
2. Open the Generative AI performance report. Set the last 28 days and compare them with the previous period.
   • Note total impressions.
   • Under Pages, list your top pages: market pages, neighborhood guides, listing or sold pages, your bio.
3. Open the Performance report (Search results, type Web) for the same dates. For each of those pages, note total impressions, clicks and average position.
4. Calculate a rough "AI share" for each page: Gen AI impressions ÷ Web impressions.
   • This is our approximation, not a Google metric. The reports can aggregate differently.
   • A rising share tells you a page is being used in AI answers more often.
5. Read the queries in the Performance report for those pages. Google won't tell you which ones triggered an AI answer. A regex filter for question-style queries is a useful proxy for the kinds of searches AI features answer, for example: ^(who|what|how|best|top|is|are|should|can)\b Use the branded vs. non-branded filter to separate searches for your name from market searches.
6. Check Countries and Devices. If AI impressions skew to mobile or to one country (for example, international buyers), shape that page's content for them.
7. Track outcomes beyond Search Console. Google suggests also tracking conversions and time on site in tools such as Google Analytics. Watch inquiries and showing requests from the pages that gain AI impressions.
8. Log changes. When you update a page (new solds, a clearer bio, a market FAQ), note the date, so next month's trend has context.

What not to read into the numbers

• Average position can look better than it is. Every link inside an AI Overview shares its single position.
• An AI impression isn't a visit. The Generative AI report has no clicks. Judge results by inquiries, not impressions alone.
• No query list for AI answers. Any "AI keyword" list from a third-party tool is an estimate, not Search Console data.
• Small sites may see no report. That usually means too few AI impressions, not an error.

Talk with a local agent

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Featured: Haute Real Estate Network members include Debbi DiMaggio & Adam Betta (DiMaggio + Betta Group | Corcoran Icon Properties, Piedmont, Calif.) and Melissa Barragan (Dezer Platinum Realty, Sunny Isles Beach, Fla.).

Haute Real Estate Network members are featured through paid membership. Membership is not an endorsement or a ranking.

Related pages

• How Google AI Overviews change luxury agent discovery
• Luxury real estate marketing: the 2026 guide
• What real estate agents get wrong about AI search in 2026
• Which AI engines name real estate agents, and how they decide
• Luxury real estate advertising vs. getting cited in AI search
• The 2026 Luxury Real Estate AI Visibility Index

Sources

1. Google Search Console Help, "Generative AI performance report (Search)" (rolled out worldwide Aug. 31, 2026) (support.google.com/webmasters/answer/16984139) (fetched 2026-10-22).
2. Google Search Central Blog, "Introducing Search Generative AI performance reports in Search Console" (June 3, 2026; updated note Aug. 31, 2026) (fetched 2026-10-22).
3. Google, "New opportunities, control and insights for website owners" (June 3, 2026; updated Aug. 31, 2026) (blog.google) (fetched 2026-10-22).
4. Google Search Console Help, "Search generative AI control" (answer 16908024) (fetched 2026-10-22).
5. Google Search Central, "AI features and your website" (last updated 2025-12-10) (fetched 2026-10-22).
6. Google Search Console Help, "How are impressions, position, and clicks counted?" (AI Overviews and AI Mode sections) (answer 7042828) (fetched 2026-10-22).
7. Google Search Console Help, "Performance report (Search results)" (answer 7576553) and "Dimensions and data groupings" (answer 17011259; Search appearance types; branded filter; anonymized queries) (fetched 2026-10-22).
8. Google Search Console Help, "Advanced filtering and comparison" (regex filter; answer 17011165) and "About the data" (preliminary data; answer 17011364) (fetched 2026-10-22).
9. Google Search Central Blog, "Top ways to ensure your content performs well in Google's AI experiences on Search" (May 21, 2025) (fetched 2026-10-22).

This article is editorial and informational only. Search Console features change; the details above reflect Google's documentation as of Oct. 22, 2026.