{"id":670588,"date":"2025-04-04T08:39:33","date_gmt":"2025-04-04T12:39:33","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=670588&"},"modified":"2025-04-07T08:45:34","modified_gmt":"2025-04-07T12:45:34","slug":"game-set-glow-serena-williams-wyn-beauty-turns-one","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/670588\/game-set-glow-serena-williams-wyn-beauty-turns-one\/","title":{"rendered":"Game, Set, Glow: Serena Williams’ Wyn Beauty Turns One"},"content":{"rendered":"

\"\"Photo Credit: Bre Johnson\/BFA.com<\/span><\/p>\n

Serena Williams has never been one to play small, on or off the court. And now, as her beauty brand Wyn Beauty <\/em>celebrates its first full year, she\u2019s serving up a major win once again, this time with a buzzy two-day pop-up event in Los Angeles and a powerhouse partnership with Shopify to match.<\/p>\n

Launched in April 2024, Wyn Beauty was born out of Williams\u2019 desire to create a space for active beauty. <\/em>This concept blends high-performance products with the confidence and empowerment to move through life unapologetically. A year later, the brand is stronger than ever, thanks in part to the lessons learned from listening to its community, staying nimble, and boldly sticking to its original mission.<\/p>\n

To toast the brand\u2019s one-year milestone, Wyn Beauty is popping up in style with two special events in LA, first at The Lighthouse<\/em> on April 11 and then at The Brig<\/em> on April 12, both from noon to 6 p.m. PST. Expect a celebration of inclusivity, movement, and plenty of flawless faces. Attendees will be able to find their perfect foundation fit through a shade-matching station showcasing Wyn\u2019s impressively inclusive 36-shade range.<\/p>\n

And behind the scenes? Serena\u2019s ace partner in this beauty game is none other than Shopify. As her chosen e-commerce platform from day one, Shopify has been instrumental in powering Wyn Beauty\u2019s digital storefront and customer experience. Fast, flexible, and future-focused, the platform has helped Serena stay connected to her community while scaling her brand with purpose.<\/p>\n

But Wyn Beauty is more than just pigment and packaging. For Williams, it's a platform for empowerment. The brand is grounded in celebrating personal \"Wyns,\" those victories that might not make headlines but are worthy of applause all the same. Whether you\u2019re running a marathon or just running errands, Wyn is here to remind you that beauty is movement and everyone\u2019s journey is worth honoring.<\/p>\n

Since retiring from professional tennis in 2022, Serena has embraced entrepreneurship with the same tenacity that won her 23 Grand Slam titles. From launching beauty and fashion brands to designing a kids\u2019 collection for Janie and Jack, her post-court life is just as dynamic. And while business is booming, it\u2019s her two daughters, Olympia and Adira, who continue to light the path forward, inspiring a future that\u2019s confident, fearless, and full of joy.<\/p>\n

As Serena puts it, the journey with Wyn has only just begun. But if this first year is any indication, we\u2019re in for something special. One thing\u2019s for sure: She\u2019s still smashing expectations and rewriting the rules, this time with a makeup brush instead of a racket.<\/p>\n","protected":false},"excerpt":{"rendered":"

Serena Williams has never been one to play small, on or off the court.<\/p>\n","protected":false},"author":259,"featured_media":670593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5254],"tags":[2028,13918,14684,14682,18151,18150],"class_list":["post-670588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-news","tag-beauty-brands","tag-serena-williams","tag-serena-williams-beauty","tag-serena-williams-skincare","tag-shopify","tag-wyn-beauty"],"yoast_head":"\nGame, Set, Glow: Serena Williams' Wyn Beauty Turns One - Haute Beauty by Haute Living<\/title>\n<meta name=\"description\" content=\"Serena Williams has never been one to play small, on or off the court.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game, Set, Glow: Serena Williams' Wyn Beauty Turns One - 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