{"id":650448,"date":"2022-02-06T09:00:25","date_gmt":"2022-02-06T13:00:25","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=650448&#038;"},"modified":"2022-02-08T10:00:03","modified_gmt":"2022-02-08T14:00:03","slug":"hailey-bieber-beauty-brand-launching-soon","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/650448\/hailey-bieber-beauty-brand-launching-soon\/","title":{"rendered":"Hailey Bieber Is Launching A Skin Brand To Make Glazed Donut Skin Trending In 2022"},"content":{"rendered":"<p>Hailey Bieber\u2019s new beauty line is confirmed, and we can\u2019t wait to see what\u2019s in store. \u00a0Aside from the rumored business endeavors, the model seems focused on dominating different media platforms. Recently, she has been devoting a lot of time to her YouTube channel where she chooses different celebrities to eat, chat, and play games with.\u00a0The model\/media personality has recently garnered quite a bit of attention after dropping major hints to an upcoming project.<\/p>\n<h3>How it started...<\/h3>\n<p>It all started with an Instagram post captioned \u201cglazed &#x1f369;&#x1f369; skin all 2022. Tell a friend.\u201d In the post, Bieber tagged an account named Rhode, which also happens to be her middle name. Fans immediately came to the conclusion that we can be expecting some kind of skin\/beauty line by the name of Rhode soon.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZK56GtPQgX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZK56GtPQgX\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Given the model\u2019s past partnerships with beauty brands like bareMinerals, it makes sense that she would come out with a beauty line of her own. After all, who wouldn\u2019t want to have her flawless glow? \u00a0While she has shared skincare routines in the past that seem to focus on moisturizing. We are excited to see what types of products she chooses to release.<\/p>\n<p>Since the post, she has made announcements about the brand and confirmed, on her YouTube channel and Wall Street Journal interview that it will be launching sometime this year.<\/p>\n<h3>What can we expect?<\/h3>\n<p>While the star hasn\u2019t fully revealed the exact products they will be launching, we know it\u2019ll be good since it seems like the project has been in the work for some time now. \u00a0TMZ reports that the trademark for the brand includes wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare. So, there\u2019s really no telling what we will see from the brand first.<\/p>\n<p>Hailey opened up on Demi Lovato\u2019s podcast sharing, \u201cI\u2019m going to step into the beauty world and I\u2019m starting a company which has been really exciting. We\u2019ve been working on it now since the very beginning of the pandemic so we\u2019re almost two years into it. I feel like for the first time ever I know this is where I\u2019m supposed to be, and this is what I\u2019m supposed to be doing.\u201d<\/p>\n<p>She seems to have a clear view of what she wants her brand to achieve and has shared that she is heavily involved in the creative parts of product development. When it comes to pricing, in her interview with WSJ she shares her goal to give her customers the best value possible. Hailey explains, \u201cI know what I want to give to people. The whole ethos of my brand is access to really good quality products that are really affordable. I just don\u2019t see why $200 cream has to be the answer to good skin.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber\u2019s new beauty line is confirmed, and we can\u2019t wait to see what\u2019s in store.<\/p>\n","protected":false},"author":238,"featured_media":650451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1401,947],"tags":[976,11047,15424,11057,10760,14177,14603,15182,1168,14606,1763,1596,2553],"class_list":["post-650448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity","category-news","tag-haute-100-beauty","tag-bieber","tag-celebrity-brand","tag-hailey-and-justin","tag-hailey-bieber","tag-hailey-bieber-youtube","tag-hailey-rhode-baldwin-bieber","tag-launch","tag-makeup","tag-rhode","tag-skin","tag-wellness","tag-youtube","market-boston","market-los-angeles","market-newyork","market-san-francisco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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