{"id":648378,"date":"2021-11-10T14:29:49","date_gmt":"2021-11-10T18:29:49","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=648378&"},"modified":"2021-11-23T16:32:21","modified_gmt":"2021-11-23T20:32:21","slug":"why-youtuber-tati-westbrook-shut-down-her-beauty-brand-after-2-years","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/648378\/why-youtuber-tati-westbrook-shut-down-her-beauty-brand-after-2-years\/","title":{"rendered":"Why YouTuber Tati Westbrook Shut Down Her Beauty Brand After 2 Years"},"content":{"rendered":"

\"TatiPhoto Credit: Shutterstock<\/span><\/p>\n

After gaining fame on YouTube for her stunning makeup tutorials, content creator Tati Westbrook<\/a><\/strong> took her career to the next level in 2019 with the launch of her own beauty brand, Tati Beauty. The brand turned out to be a huge success within the beauty community \u2014 her Textured Neutrals Volume 1 Palette sold out in minutes following its release! But the prosperity of Tati Beauty came to a sudden halt on Nov. 4 when Westbrook announced her decision to shut down the business in a YouTube video.\u00a0<\/span><\/p>\n

In a video titled \u201c<\/span>Why I\u2019m Closing Tati Beauty<\/a><\/strong>,\u201d Westbrook vowed not to cry on camera while sharing the \u201cnot-so-exciting\u201d news with her fans. \u201cThat is goal number one \u2014 no tears today,\u201d she said. \u201cThis is a moment of strength and gratitude despite some dark days moving forward and just kind of getting on with it.\u201d<\/span><\/p>\n

Several reasons pushed the entrepreneur toward her decision to shut down, including the coronavirus, which slowed down her business although she didn\u2019t go into further detail. Additionally, Westbrook was burdened by a lawsuit involving her other brand, Halo Beauty, that impacted her personal life and compelled her to sell her house to afford the ongoing legal fees.\u00a0<\/span><\/p>\n

Despite the unfortunate news, Westbrook has maintained a positive outlook and is \u201cchoosing to move forward.\u201d On top of expressing gratitude for all the effort she and her collaborators invested in the cosmetic line, she revealed her plan to continue creating beauty content on YouTube. Lastly, she thanked her followers for their overwhelming support and shared her hope for more projects in the future.\u00a0<\/span><\/p>\n

\u201cI\u2019m a bit sad, too, but I\u2019m not giving up on ever having brands again in the future,\u201d she said. \u201cI definitely still want to be creative and create different products. We\u2019ll just have to kind of see what the next steps ahead look like.\u201d\u00a0<\/span><\/p>\n

Watch Tati Westbrook Announce Closing Her Beauty Brand Below:<\/h3>\n