{"id":647148,"date":"2021-09-28T14:58:33","date_gmt":"2021-09-28T18:58:33","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=647148&#038;"},"modified":"2021-09-28T14:58:33","modified_gmt":"2021-09-28T18:58:33","slug":"the-411-on-rhode-the-upcoming-skincare-line-by-hailey-bieber","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/647148\/the-411-on-rhode-the-upcoming-skincare-line-by-hailey-bieber\/","title":{"rendered":"The 411 On \u201cRhode\u201d: The Upcoming Skincare Line By Hailey Bieber"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-647160\" src=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812.jpg\" alt=\"Hailey Bieber\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812.jpg 1024w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812-150x150.jpg 150w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812-300x300.jpg 300w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812-768x768.jpg 768w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812-24x24.jpg 24w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812-48x48.jpg 48w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1690937812-96x96.jpg 96w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span class=\"rtp-photo-credit\">Photo Credit: Shutterstock<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can feel difficult to relate to celebrities \u2014 and their persuasive \u201cthis-totally-works\u201d reviews that promote their own beauty brands \u2014 when they look seemingly perfect on the red carpet and don\u2019t publicly reveal how they cope with their imperfections. But we can relate to <strong><a href=\"https:\/\/www.instagram.com\/haileybieber\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hailey Bieber<\/a><\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though she looked absolutely flawless in paparazzi pictures covering her recent <strong><a href=\"https:\/\/www.instagram.com\/p\/CTzslthrGId\/\" target=\"_blank\" rel=\"noopener noreferrer\">Met Gala<\/a><\/strong> appearance, the 24-year-old model once opened up about her struggles with adult acne in a 2020 interview with <\/span><strong><a href=\"https:\/\/www.elle.com\/uk\/beauty\/a34285653\/hailey-bieber-acne-ageing-beauty\/\" target=\"_blank\" rel=\"noopener noreferrer\">ELLE UK<\/a><\/strong><span style=\"font-weight: 400;\">: \u201cWhen I went on birth control for the first time a few years ago, my skin totally changed. I'd never had any kind of acne before, whereas now I'll get hormonal break outs from that.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that reason \u2014 and the fact that she regularly shares beauty advice on Instagram \u2014 we think Bieber\u2019s eventual skincare line \u201cRhode\u201d will be different from other celebrity beauty brands.\u00a0<\/span><\/p>\n<div align=\"center\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CTNHWuTF1fn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CTNHWuTF1fn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">After months of speculating whether she would launch her own beauty company, Bieber finally confirmed the rumors to be true while speaking on Demi Lovato\u2019s podcast. \u201c'I\u2019m going to step into the beauty world and I'm starting a company which has been really exciting,\u201d Bieber said on a segment of <\/span><i><span style=\"font-weight: 400;\">4D With Demi Lovato<\/span><\/i><span style=\"font-weight: 400;\">. \u201cWe've been working on it now since the very beginning of the pandemic so we're almost two years into it. I feel like for the first time ever I know this is where I'm supposed to be and this is what I'm supposed to be doing.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past, Bieber unsuccessfully filed multiple trademarks for beauty brands, including \u2018Bieber Beauty.\u2019 However, <\/span><strong><a href=\"https:\/\/www.tmz.com\/2021\/02\/02\/hailey-bieber-rhode-beauty-products-trademark-justin-drew-middle-name\/\" target=\"_blank\" rel=\"noopener noreferrer\">TMZ<\/a><\/strong><span style=\"font-weight: 400;\"> reported her recently filed trademark for Rhode, which is a beauty, skincare and wellness brand. In fact, the trademark also mentions <\/span><span style=\"font-weight: 400;\">\u201cwellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking inspiration from her husband, <strong><a href=\"https:\/\/www.instagram.com\/justinbieber\/\" target=\"_blank\" rel=\"noopener noreferrer\">Justin Bieber<\/a><\/strong>, the model used her middle name Rhode <\/span><span style=\"font-weight: 400;\">\u2014 her full name is Hailey Rhode Baldwin Bieber \u2014<\/span><span style=\"font-weight: 400;\"> to define her latest business venture. As it turns out, the 27-year-old singer also used his middle name, Drew, when creating his fashion label Drew House.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For now, there\u2019s no additional information revealing when Rhode may launch or what products the first drop will include. Nevertheless, there exists an <\/span><strong><a href=\"https:\/\/www.instagram.com\/rhode\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram account<\/a><\/strong><span style=\"font-weight: 400;\"> that may perhaps be related to the potential skincare brand. Until then, we\u2019ll sit patiently and leave it to Hailey to announce her grand entrance into the skincare industry.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turns out, Hailey Bieber may launch her own celebrity skincare brand called &#8220;Rhode,&#8221; which is her middle name. Learn what we know about the upcoming line. <\/p>\n","protected":false},"author":225,"featured_media":647160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4335,1401,947,4191],"tags":[14605,11047,14610,2501,11195,13780,1010,1977,14270,14271,5680,10732,11945,14604,11876,11059,11057,10761,10760,14603,10759,2247,11048,14606,14608,14607,14609,12934],"class_list":["post-647148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-celebrity","category-news","category-skincare","tag-4d-with-demi-lovato","tag-bieber","tag-bieber-beauty","tag-celebrity-beauty","tag-celebrity-beauty-brand","tag-celebrity-beauty-launch","tag-celebrity-skin","tag-celebrity-skincare","tag-celebrity-skincare-brand","tag-celebrity-skincare-company","tag-celebrity-skincare-products","tag-demi-lovato","tag-drew","tag-drew-house","tag-elle-uk","tag-hailey","tag-hailey-and-justin","tag-hailey-baldwin","tag-hailey-bieber","tag-hailey-rhode-baldwin-bieber","tag-hailey-rhode-bieber","tag-instagram","tag-justin-bieber","tag-rhode","tag-rhode-beauty","tag-rhode-skincare","tag-tmz","tag-trademark","market-boston","market-columbus-oh","market-los-angeles","market-naples","market-newyork","market-philadelphia","market-san-francisco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 411 On \u201cRhode\u201d: The Upcoming Skincare Line By Hailey Bieber<\/title>\n<meta name=\"description\" content=\"Turns out, Hailey Bieber may launch her own celebrity skincare brand called &quot;Rhode,&quot; which is her middle name. 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