{"id":646573,"date":"2021-09-08T15:02:46","date_gmt":"2021-09-08T19:02:46","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=646573&"},"modified":"2021-09-08T15:02:46","modified_gmt":"2021-09-08T19:02:46","slug":"jennifer-aniston-officially-launches-haircare-brand-lolavie","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/646573\/jennifer-aniston-officially-launches-haircare-brand-lolavie\/","title":{"rendered":"Jennifer Aniston Officially Launches Haircare Brand LolaVie"},"content":{"rendered":"

\"JenniferPhoto Credit: Shutterstock<\/span><\/p>\n

It\u2019s finally happening! That is, Jennifer Aniston officially launched her much anticipated haircare brand LolaVie. And how can we expect any less from the 52-year-old actress? After all, she did inspire generations of people to mimic \u2018The Rachel\u2019 haircut and once served as the spokesperson and co-owner of fellow haircare brand Living Proof. So taking dominance of the haircare industry with a celebrity beauty brand doesn\u2019t seem to pose much of a challenge for the \u201cFriends\u201d actress.\u00a0<\/span><\/p>\n

Despite teasing fans six days ago with an <\/span>Instagram photo<\/a><\/strong> captioned \u201cSomething\u2019s coming,\u201d Aniston celebrated the launch of LolaVie on Sept. 8 with a series of behind-the-scenes media showing the brand\u2019s development. \u201c<\/span>This project has been in the works for a long time and I\u2019m so excited to finally be able to introduce it to you,\u201d Aniston captioned her <\/span>Instagram post<\/a><\/strong>. \u201cSo much hard work from our incredible team went into making this line \u2014 and we\u2019re really proud to say it\u2019s been made WITHOUT all the bad stuff\u2026 we\u2019re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan\u2026 and of course CRUELTY-FREE, because we love our animals.\u201d<\/span><\/p>\n

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A post shared by Jennifer Aniston (@jenniferaniston)<\/a><\/p>\n<\/div>\n<\/blockquote>\n