{"id":644061,"date":"2021-05-04T14:09:52","date_gmt":"2021-05-04T18:09:52","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=644061&#038;"},"modified":"2021-05-04T14:09:52","modified_gmt":"2021-05-04T18:09:52","slug":"naomi-osaka-creates-skincare-brand-specifically-for-people-of-color","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/644061\/naomi-osaka-creates-skincare-brand-specifically-for-people-of-color\/","title":{"rendered":"Naomi Osaka Creates Skincare Brand Specifically For People Of Color"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-644064 aligncenter\" src=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/05\/Naomi-Osaka.jpg\" alt=\"Naomi Osaka\" width=\"1024\" height=\"862\" srcset=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/05\/Naomi-Osaka.jpg 1024w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/05\/Naomi-Osaka-300x253.jpg 300w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/05\/Naomi-Osaka-768x647.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span class=\"rtp-photo-credit\">Photo Credit: Shutterstock<\/span>Not only is Naomi Osaka a queen on the court \u2014 after all, she is ranked No. 2 in the world, according to the <\/span><a href=\"https:\/\/www.wtatennis.com\/players\/319998\/naomi-osaka\"><span style=\"font-weight: 400;\">Women\u2019s Tennis Association<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 and the co-designer of an upcoming swimwear collection with Frankies Bikinis, but she\u2019s now set to conquer another playing field: skincare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tennis champion recently announced on her Instagram the launch of KINL<\/span><span style=\"font-weight: 400;\">\u00d2, which is her new skincare line aimed at protecting and rejuvenating melanated skin tones. In an interview with <\/span><a href=\"https:\/\/www.businessoffashion.com\/articles\/beauty\/naomi-osaka-to-launch-skin-care-brand-for-people-of-colour\"><i><span style=\"font-weight: 400;\">Business of Fashion<\/span><\/i><\/a><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">BoF<\/span><\/i><span style=\"font-weight: 400;\">), Osaka shared how the brand\u2019s name honors her bicultural heritage given it combines the word \u201cgold\u201d in both the Japanese (\u201ckin\u201d) and Haitian Creole (\u201cl\u00f3\u201d) languages.\u00a0<\/span><\/p>\n<div align=\"center\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/COQZc_lFQft\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/COQZc_lFQft\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by KINL\u00d2 (@kinloskin)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Through the line, Osaka hopes to garner more awareness for protecting darker skin and offering more sun-protection products for people of color. \u201cI hope these products can help a lot of people and potentially save lives because I really feel that we aren\u2019t protecting ourselves as much as we could,\u201d she wrote in the caption of her Instagram announcement. According to a study conducted by the <\/span><a href=\"https:\/\/www.cdc.gov\/pcd\/issues\/2019\/18_0640.htm\"><span style=\"font-weight: 400;\">Center for Disease Control and Prevention<\/span><\/a><span style=\"font-weight: 400;\">, non-Hispanic Blacks are less likely to survive melanoma (a type of skin cancer) compared to their non-Hispanic white counterparts. In other words, while sun protection is important for everyone, it appears darker skin is more susceptible to these types of potential skin concerns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said<\/span><i><span style=\"font-weight: 400;\">, BoF<\/span><\/i><span style=\"font-weight: 400;\"> also reported that Osaka and the KINL\u00d2 team wanted to address the needs of the underserved Black sunscreen users by partnering with Dr. Naana Boakye, MD, a dermatologist with experience treating darker, melanin-rich skin tones.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we can\u2019t expect any products until fall 2021, <\/span><i><span style=\"font-weight: 400;\">BoF<\/span><\/i><span style=\"font-weight: 400;\"> reported that KINL\u00d2 will start with the launch of five products: a tinted face lotion with SPF 40, a tinted face lotion with SPF 50 that\u2019s meant for activity, a body spray, lip balm, and eye cream. Not to mention, the entire line will be priced under $20. If that isn\u2019t a reason to #STAYGOLDEN (the hashtag that Osaka has linked with the new skincare brand), then check out KINL\u00d2 for yourself and remain updated at <\/span><a href=\"https:\/\/kinlo.com\/\"><span style=\"font-weight: 400;\">kinlo.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While most people link Naomi Osaka with her incredible tennis career, the athlete has now delved into the realm of skincare by launching KINL\u00d2.<\/p>\n","protected":false},"author":225,"featured_media":644064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1401,947,4191,943],"tags":[11787,10591,10185,11784,8861,1977,11140,2497,1844,11777,1934,11782,2831,9434,11780,11229,8860,5965,11778,11779,11781,11785,11786,1527,8862,2243,11783],"class_list":["post-644061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity","category-news","category-skincare","category-wellness","tag-staygolden","tag-accessible-skincare","tag-affordable-skincare-products","tag-bicultural","tag-black-skincare","tag-celebrity-skincare","tag-clean-skincare-line","tag-dermatologist","tag-dermatology","tag-dr-naana-boakya","tag-facial-skincare","tag-haitian-creole","tag-japanese-beauty","tag-japanese-culture","tag-kinlo","tag-medical-skincare-line","tag-melanin","tag-melanoma","tag-naana-boakya","tag-naomi-osaka","tag-osaka","tag-people-of-color","tag-poc","tag-skin-cancer","tag-skincare-for-dark-skin","tag-sun-protection","tag-womens-tennis-association","market-boston","market-los-angeles","market-newyork","market-san-francisco"],"yoast_head":"<!-- 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