{"id":636079,"date":"2019-11-21T10:14:18","date_gmt":"2019-11-21T14:14:18","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=636079&"},"modified":"2019-11-21T10:17:55","modified_gmt":"2019-11-21T14:17:55","slug":"bond-no-9-ny-laurice-rahme","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/636079\/bond-no-9-ny-laurice-rahme\/","title":{"rendered":"Founder & CEO Of Bond No. 9 NY Laurice Rahm\u00e9 On How 9\/11 Inspired Her World-Renowned Parfumerie"},"content":{"rendered":"

\"lauricePhoto Credit: VITAL AGIBALOW for HENSEL<\/span><\/p>\n

Though often overlooked, our sense of smell is one of the most evocative senses we possess; in fact, scientific research has proven that there is a direct link between our memories and scent. That's why, the mere hint of a slightly familiar fragrance can take you back to a strain of consciousness that had far passed or even to memories that were thought of as forgotten. This lesser-known fact did not go unnoticed by Founder and President of Bond No. 9 New York<\/strong>, Laurice Rahm\u00e9<\/strong><\/a>. Having started her company in 2003, Rahm\u00e9 has since built her brand, developing it into one of the most luxurious parfumeries in the world, with boutiques in some of the most high-end shopping destinations in the country\u2014such as the\u00a0Miami Design District<\/strong><\/a> and of course, on New York City's Bond Street\u2014and in the world. She even collaborates with two of the most celebrated and globally-recognized department stores, Harrods<\/strong><\/a> in the U.K. and Saks Fifth Avenue<\/strong><\/a> in the U.S., with exclusive fragrances and bottles. So, what makes Bond No. 9 New York\u2014which happens to be my favorite perfume company\u2014so special, and worth those jaw-dropping price points, upwards of $1,000 for a single bottle? (And if that seems like a lot, you should have a look at the brand's holiday gift offering<\/a>, where the Swarovski Triple Decker<\/strong><\/a> collectibles are listed at a whopping $16,000 each). Here, I sit with Rahm\u00e9 to discuss just that, as well as the brand's inception and next steps.<\/p>\n

\"\"
Swarovski Triple Decker<\/figcaption><\/figure>\n

Photo Credit: Bond No. 9 New York<\/span><\/p>\n

Tell me about Bond No. 9 in your own words.\u00a0 <\/strong><\/h3>\n

Bond No. 9 is owned and operated\u00a0by women.\u00a0Bond No. 9 is unique in maintaining its staunch independence. No corporate takeover for our brand! I treasure our expansive customer base and value the creative freedom to innovate and stretch the limits as an independent. Bond\u2019s customer is always looking for new notes, non-conformist formulas and likes to be surprised by Bond\u2019s new packaging concepts. Bond\u2019s consumers have a great sense of uniqueness and by staying independent, Bond No. 9 will continue to deliver on this.<\/p>\n

How and why\u00a0did you come up with the Bond No. 9 NY brand?\u00a0<\/strong><\/h3>\n

On September 11th<\/sup>, 2001, New Yorkers along with the rest of the country were tested in a way no one could have imagined. In the aftermath, communities came together and the unbreakable strength of a city was enforced. Fueled by a deep love for my home city, I wanted to celebrate NYC\u2019s courage and creativity by being courageous and creative. Out of this desire to breathe new life back into the wounded city came the idea for Bond No. 9. We launched with a collection of women\u2019s, men\u2019s and unisex eaux de parfum in 2003.\u00a0It was a big risk, but we followed our intuition and our desire to be different. We began creating fragrances to celebrate NYC\u2019s neighborhoods and showcase the city\u2019s unbreakable spirit. The mission was to restore artistry to perfumery and give a scent to each neighborhood.<\/p>\n

There are so many luxury perfume brands on the market\u2014what makes Bond No. 9 so special?<\/strong><\/h3>\n

While each Bond No. 9 fragrance is unique, all share something in common with the city in which they were created: they have an edge. From the most audacious to the wittiest and most whimsical, they all convey a courage, a gutsiness, that captures the uncompromising spirit of this grand-scale, fast-paced, hard-working kaleidoscopic city.\u00a0Going against the grain of most inauthentic\/commercial fragrances is our idea to restore the grand art of authentic\/artistic perfume blending.\u00a0Bond No. 9 uses only high, 18-22 percent concentrations of pure eaux de parfums\u2014the longlasting concentrations of the legendary vintage scents of the 1920s and 1930s. What\u2019s more, each fragrance has been blended in New York, by hand-picked perfumers\u2014some of the greatest names in the fragrance universe\u2014who, like myself, have gravitated here to what has become the world capital of beauty and fragrance.<\/p>\n

What is the story behind the perfumes' distinctive signature bottle shape and packaging?\u00a0<\/strong><\/h3>\n

Bond No. 9\u2019s iconic silhouette bottle is inspired by the feminine form. Each bottle is a work of art, a collector\u2019s piece, setting Bond No. 9 apart from other perfume companies. Over the years, it [has become] very hard to find vintage perfume bottles. Bond No. 9 bottles are the alternative to vintage\u2014men and women are collectors.\u00a0Our packaging and our fragrances celebrate the uniqueness that is found in each neighborhood and the unique decorations on opaque paint, make them lasting collectibles. We like to say that we have collectors, not consumers!<\/p>\n

\"\"
Bond No. 9 New York Gold Coast perfume<\/figcaption><\/figure>\n

Photo Credit: Bond No. 9 New York<\/span><\/p>\n

How did New York inspire you so much to name all of your perfumes after NY-centric destinations\/areas\/streets?\u00a0<\/strong><\/h3>\n

New York has incredible energy, like no other city. It\u2019s always changing, always fresh and new, and all of us who live here feel that constant renewing, fast-paced forward-motion that sparks creativity.\u00a0It\u2019s those feelings that inform everything we do and why I chose NYC to be the focus of Bond\u2019s geo-centric scents.\u00a0Bond No. 9 is the first New York parfumerie to introduce civic scents inspired by NY-centric destinations and sensibilities. Bond\u2019s best-selling Scent of Peace<\/strong>\u2014For Her<\/strong><\/a> and For Him<\/a><\/strong>\u2014celebrates world peace.\u00a0And Liberty Island<\/strong><\/a> honors freedom.\u00a0Bond No. 9 is a proud sponsor of the United Nations Women for Peace Association and supports its mission via proceeds from the global sales of the brand\u2019s best selling philanthropic fragrance, the Scent of Peace.<\/p>\n

What are the most important factors to keep in mind when selecting a perfume?\u00a0Is there a correct way and time\u00a0to apply\/spray perfume?<\/strong><\/h3>\n

Fragrance is your signature and it is authentic to you. It should project confidence, like a beautiful outfit, and it is seductive, [enriching] one\u2019s life. When selecting a perfume, look for fragrances that speak to you in a very personal way.\u00a0At Bond No. 9, we don\u2019t dictate, the nose knows<\/em>!<\/p>\n

Why did you decide to expand into other beauty items, like lipsticks, body creams and washes?\u00a0<\/strong><\/h3>\n

Bond No. 9 has produced over 80 fragrances that encompass New York neighborhoods, beaches, places and also exclusive co-branded fragrance collections for Saks Fifth Avenue and Harrods department stores. We love expanding beyond perfumes to new and relevant categories. Besides candles, scented body lotions and creams, Bond No. 9 launched New York Refillable Lipsticks<\/strong> <\/a>in families of Reds, Neutrals and Plum shades. [All are] vegan, cruelty-free, gluten-free [and] made in New York.<\/p>\n

\"\"
Bond No. 9 New York Swarovski Lipstick<\/figcaption><\/figure>\n

Photo Credit: Bond No. 9 New York<\/span><\/p>\n

What are your personal favorite Bond No. 9 NY perfumes and why?\u00a0<\/strong><\/h3>\n

I love them all, but my favorite is the one I am currently working on!<\/p>\n

What's next for Bond No. 9 NY and what can we expect from the brand, moving forward?\u00a0<\/strong><\/h3>\n

We will continue to \u201cscent\u201d the entire island of Manhattan\u2014there are a few hundred more neighborhoods to do\u2026it will take us years. [Additionally,] always relevant and forward-thinking, Bond has put recycling and sustainability at the forefront for 2020 and beyond. We will announce new packaging and recycling and refill initiatives for Earth Day...stay tuned!<\/p>\n

\"lauricePhoto Credit: VITAL AGIBALOW for HENSEL<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The founder and CEO of Bond No. 9 NY discusses the inception of her brand & why a single bottle is valued at upwards of $1,000.<\/p>\n","protected":false},"author":188,"featured_media":636092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4335,2330,1530,947,5015],"tags":[5581,5577,5578,5582,5583,5584,5569,5570,5572,5571,5580,2078,5585,5588,5589,4729,5575,5574,5576,4868,2411,5573,5579,2675,5587,5586,5590],"class_list":["post-636079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-fashion","category-feature-stories","category-news","category-top-five-featured","tag-bond-lipstick","tag-bond-no-8-saks","tag-bond-no-9-harrods","tag-bond-no-9-lipstick","tag-bond-no-9-miami","tag-bond-no-9-nyc","tag-bond-no","tag-bond-no-9","tag-bond-no-9-new-york","tag-bond-no-9-ny","tag-bond-swarovski","tag-clean-beauty","tag-clean-beauty-brands","tag-cruelty-free-cosmetics","tag-cruelty-free-makeup","tag-deyvanshi-masrani","tag-harrods","tag-laurice-rahme","tag-luxury-perfume","tag-miami-design-district","tag-saks-fifth-avenue","tag-swarovski","tag-swarovski-triple-decker","tag-vegan-beauty","tag-vegan-beauty-brands","tag-vegan-cosmetics","tag-vegan-makeup","market-los-angeles","market-newyork"],"yoast_head":"\nBond 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