{"id":634682,"date":"2019-08-14T17:14:02","date_gmt":"2019-08-14T21:14:02","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=634682&"},"modified":"2019-09-06T11:23:20","modified_gmt":"2019-09-06T15:23:20","slug":"one-on-one-kenneth-cole-fragrance-launch-industry-lessons","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/634682\/one-on-one-kenneth-cole-fragrance-launch-industry-lessons\/","title":{"rendered":"One-On-One With Kenneth Cole On New Fragrance Launch + Industry Lessons"},"content":{"rendered":"

\"\"Photo Credit: Kenneth Cole Productions<\/span><\/p>\n

Haute Beauty sits down with Kenneth Cole, founder of fashion house Kenneth Cole Productions, to discuss his veteran industry lessons and the exciting launch of his new fragrance, Mankind Legacy.\u00a0<\/em><\/p>\n

Tell us about the launch of your new fragrance, Mankind Legacy. What inspired it?\u00a0 <\/strong><\/h4>\n

The inspiration to create this fragrance came from the notion that legacy building is not about what we might achieve one day, but it is about what we can accomplish every day. Mankind Legacy celebrates the modern man, reminding us all of the opportunity to create a legacy of our own. I believe that we live in a complicated world with increasing possibilities and as more people determine their purpose and realize their potential, the more meaningful it all becomes. Politics and chaos aside, everyone should be able to define themselves by who they are, what they believe in and their ability to make a difference.<\/p>\n

What does the fragrance embody?<\/strong><\/h4>\n

Mankind Legacy is the third trilogy in the Mankind collection. It was crafted for the new generation of men who are driven and mindful, style-conscious and socially aware. The fragrance captures the essence of the refined, modern man.<\/p>\n

Target demographic? <\/strong><\/h4>\n

The fragrance is for every man who wants to make his mark, regardless of his age.<\/p>\n

From being in this industry for over 30 years, what changes have you experienced?<\/strong><\/h4>\n

The role of a brand today is more critical than ever. It is to be an aggregator, not a curator. Now everybody is their own brand and we have to learn how to fit into your brand\u2014into the consumer\u2019s identity.\u00a0 The biggest change to me is that now the brand-to-consumer communication is no longer a monologue, but a 24\/7 dialogue.<\/p>\n

\"\"Photo Credit: Kenneth Cole<\/span><\/p>\n

How have you evolved, while still maintaining the heritage of KCP?<\/strong><\/h4>\n

We are defining ourselves in new ways: We\u2019re choosing our own path,\u00a0 we\u2019re choosing our scents and we\u2019re deciding how we want to be looked at.\u00a0 As we evolve, we always aim to leverage the brand\u2019s heritage and maintain our mission to be the global standard for New York style and social consciousness. I am grateful to have a platform to make a difference and I want to continue to address what is on the inside as well as the outside.<\/p>\n

What\u2019s next for the brand? <\/strong><\/h4>\n

For 35 years, we have aimed to address not only what is on the customer\u2019s body, but what is on their minds and not just what they stand in, but what they stand for and we will continue to do that.<\/p>\n

What\u2019s the best piece of advice you have for making it in this industry?<\/strong><\/h4>\n

I have always believed that fashion is all defining, but at the end of the day, it\u2019s not very important. From early on, I aimed to find a way to make it meaningful. It was essential for me to evoke an emotional relationship and connection with the customers. I also believe that your voice is your greatest accessory and everyone has an obligation to use their platform effectively and for the right reasons. Put yourself in other people\u2019s shoes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Haute Beauty sits down with Kenneth Cole, founder of fashion house Kenneth Cole Productions, to discuss his industry lessons & launch of his new fragrance<\/p>\n","protected":false},"author":133,"featured_media":634692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4335,5015,5252],"tags":[2192,5210,5209,1048,5208,5206,5207],"class_list":["post-634682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-top-five-featured","category-top-five-featured-beauty","tag-beauty-industry","tag-ceo","tag-fashion-industry","tag-fragrance","tag-kcp","tag-kenneth-cole","tag-mankind-legacy","market-newyork"],"yoast_head":"\nOne-On-One With Kenneth Cole On New Fragrance Launch + Industry Lessons<\/title>\n<meta name=\"description\" content=\"Haute Beauty sits down with Kenneth Cole, founder of fashion house Kenneth Cole Productions, to discuss his industry 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