{"id":632611,"date":"2019-05-14T18:20:19","date_gmt":"2019-05-14T22:20:19","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=632611"},"modified":"2019-05-28T15:39:47","modified_gmt":"2019-05-28T19:39:47","slug":"elements-the-new-wellness-drink-for-the-fitness-and-health-ethusiast","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/632611\/elements-the-new-wellness-drink-for-the-fitness-and-health-ethusiast\/","title":{"rendered":"Elements: The New Wellness Drink For The Fitness and Health Enthusiast"},"content":{"rendered":"

In quest of a healthier lifestyle, fitness enthusiasts are constantly looking for ways to improve overall diets and fitness regimes. With an over-saturated market including diet pills, skinny teas and vitamin gummies, people are constantly navigating the waters between social media fads and long-lasting products that will give them the results they are actively seeking. That's where Elements<\/strong> <\/a>comes in. The functional wellness drinks, created by the visionary mastermind Steven Izen<\/strong> - Founder and CEO of Lokai - set out to create a product that was meant for real life and informed by science.<\/p>\n

\"Processed<\/b><\/p>\n

The functional wellness drinks will include four concentrates, developed with a licensed Ethnobotanist and food innovation agency, all perfectly crafted tonics containing clinically-effective levels of adaptogens, ideal for those who are feeling off balance. The four concentrates will focus on vitality, focus, calm <\/strong>and rest<\/strong> -- helping consumers find energy, clarity, ease and relaxation. These remarkable tonic droppers will allow those in quest for a healthier lifestyle to help find balance through their everyday life and fitness journey. Haute Beauty<\/em> caught up with Steven Izen who dishes on the inspiration behind the wellness beverage line, the importance of wellness and more.<\/p>\n

\"Processed<\/p>\n

HB: What was the inspiration behind creating this wellness beverage line?\u00a0<\/b><\/p>\n

SI: We created Elements to help people find balance in everyday life.<\/span><\/p>\n

My first brand, Lokai, started with a simple idea \u2013 create a daily reminder to help people find balance through the highs and lows in life.\u00a0 Over the past 6 years,\u00a0we have helped millions of people find balance through their Lokai bracelets\u00a0which contain water from Mt Everest and mud from the Dead Sea to remind the wearer to stay humble when they\u2019re on top of the world and hopeful when they\u2019ve hit a low.\u00a0\u00a0<\/span><\/p>\n

But balance is a journey, and sometimes you need a little help to find your center. That\u2019s when I set out to develop a second product that continued to deliver balance through functional wellness drinks.\u00a0 Ensuring the tonics were formulated with science in mind, I enlisted one of the foremost food innovation agencies, licensed Ethnobotanist, and scientist to source ingredients and master blends that deliver on function \u2013 Vitality, Focus, Calm and Rest.\u00a0 After two years of development, Elements\u00a0was born - \u00a0four tonic concentrates that use adaptogens to give your body what it needs when it feels off balance.\u00a0<\/span><\/p>\n

\"Vitality<\/p>\n

HB: What does each dropper (tonic) - Vitality, Rest, etc., aim to help with and when should people utilize each product?<\/b><\/p>\n

SI: We identified the four states that make us feel most off balance throughout the day\u2014fatigue, distraction, occasional stress, restlessness\u2014and formulated four tonics powered by adaptogens to help our bodies respond and adapt. \u00a0\u00a0Each formula is designed to be taken whenever and wherever you need.\u00a0\u00a0<\/span><\/p>\n

What differentiates us is that every dose has clinically-effective levels of adaptogens that give you benefits you\u2019ll feel now and wellness you\u2019ll feel over time. \u00a0<\/span><\/p>\n

HB:\u00a0How important is the message of wellness for you?\u00a0<\/strong><\/p>\n

SI: The word \u201cwellness\u201d gets thrown around a lot these days but it plays a big part in the vision of our brand. I think this category can be somewhat overwhelming if you don\u2019t know what you are looking for.\u00a0 We made Elements for the person who is conscious about living healthy but isn\u2019t ruled by it. In today\u2019s hectic world, sometimes our bodies could use a little help.<\/span><\/p>\n

\"Elements<\/p>\n

HB:\u00a0How do you hope Elements helps with people\u2019s personal wellness journeys?\u00a0<\/strong><\/p>\n

SI: It all comes back to balance \u2013 we want to help people get back to center, whether that be as simple as replacing that second cup of coffee with Vitality, adding Focus to someone\u2019s routine who is buried in spreadsheets, or enjoying the Calm drink after a long day of burning the candle at both ends.\u00a0 \u00a0In the end, you can feel good knowing you are giving your body what it needs. \u00a0<\/span><\/p>\n

HB:\u00a0What benefits can consumers help to gain from Elements?\u00a0<\/strong><\/p>\n

SI: Adaptogens are ancient plants that have learned to adapt in these stressful environments and can help teach your body to do the same.\u00a0 \u00a0Truly, super plants.\u00a0 <\/span><\/p>\n

HB: What\u2019s next for Elements?\u00a0<\/b><\/p>\n

SI: One day at a time\u2026. we want people to experience Elements.\u00a0 Once you try it, you get it.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Haute Beauty caught up with Steven Izen who dishes on the inspiration behind the wellness beverage line, the importance of wellness and more. <\/p>\n","protected":false},"author":194,"featured_media":632639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[947,943],"tags":[4810,4811,4812],"class_list":["post-632611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-wellness","tag-elements","tag-steven-izen","tag-wellness-drinks"],"yoast_head":"\nElements: The New Wellness Drink For The Fitness and Health Ethusiast<\/title>\n<meta name=\"description\" content=\"Haute Beauty caught up with Steven Izen who dishes on the inspiration behind the wellness beverage line, the importance of wellness and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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