{"id":630832,"date":"2019-02-11T12:13:51","date_gmt":"2019-02-11T16:13:51","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=630832"},"modified":"2019-03-08T17:40:54","modified_gmt":"2019-03-08T21:40:54","slug":"giorgio-armanis-global-beauty-pop-armani-box-lands-los-angeles","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/630832\/giorgio-armanis-global-beauty-pop-armani-box-lands-los-angeles\/","title":{"rendered":"Giorgio Armani&#8217;s Global Beauty Pop-Up, Armani Box, Lands In Los Angeles"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-666414 aligncenter\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/Copy-of-20190206-Armani_Box-0167-e1549647131831.jpg\" alt=\"\" width=\"533\" height=\"711\" \/><span class=\"rtp-photo-credit\">Photo Credit: Franklin Berger<\/span><\/p>\n<p>The beauties of Los Angeles flocked to <a href=\"https:\/\/hauteliving.com\/2016\/11\/haute-shopping-the-best-of-melrose-place\/624176\/\">Melrose Place<\/a> this week as <a href=\"https:\/\/hauteliving.com\/2013\/12\/giorgio-armani-collaborates-martin-scorsese-leonardo-dicaprio-wolf-wall-street\/425249\/\"><strong>Giorgio Armani<\/strong><\/a>'s pop-up beauty concept, Armani Box, arrived in the City of Angels.<\/p>\n<figure id=\"attachment_666405\" aria-describedby=\"figcaption_attachment_666405\" class=\"wp-caption aligncenter\" ><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-666405\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/1127929168-533x800.jpg\" alt=\"\" width=\"533\" height=\"800\" \/><figcaption id=\"figcaption_attachment_666405\" class=\"wp-caption-text\">Dakota Fanning attends The Armani Box Los Angeles Pop-Up Store Grand Opening<\/figcaption><\/figure>\n<p><span class=\"rtp-photo-credit\">Photo Credit: Kevin Mazur\/Getty Images for Giorgio Armani Beauty<\/span><\/p>\n<p>Celebrities and tastemakers including\u00a0<strong>Dakota Fanning, <a href=\"https:\/\/hauteliving.com\/2017\/12\/katherine-schwarzenegger-dog-gift-guide\/648765\/\">Katherine Schwarzenegger,<\/a> <a href=\"https:\/\/hauteliving.com\/2019\/02\/leighton-meester-teaching-daughter-lessons-giving-back\/666101\/\">Leighton Meester,<\/a> Susan Kelechi Watson, Sam Ronson, Cassandra Grey, Christa Alley, Georgie Flores, Amanda Steele, Sonia Castaneda, and Marianna Hewit\u00a0<\/strong>were given an exclusive first-look at the brand\u2019s immersive pop-up on Thursday night.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-666412 aligncenter\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/Copy-of-20190206-Armani_Box-0082-800x546.jpg\" alt=\"\" width=\"752\" height=\"513\" \/><span class=\"rtp-photo-credit\">Photo Credit: Franklin Berger <\/span><\/p>\n<p>At the celebration, attendees engaged with virtual makeup application stations, played with new launches, including the brand's Power Fabric High Coverage Stretchable Concealer and Foundation, and chose gifts from the Armani vending machine filled with iconic beauty products.<\/p>\n<figure id=\"attachment_666408\" aria-describedby=\"figcaption_attachment_666408\" class=\"wp-caption aligncenter\" ><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-666408\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/1127931845.jpg\" alt=\"\" width=\"752\" height=\"501\" \/><figcaption id=\"figcaption_attachment_666408\" class=\"wp-caption-text\">Leighton Meester attends The Armani Box Los Angeles Pop-Up Store Grand Opening<\/figcaption><\/figure>\n<p><span class=\"rtp-photo-credit\">Photo Credit: Kevin Mazur\/Getty Images for Giorgio Armani Beauty\u00a0<\/span><\/p>\n<p>The pop-up is essentially a love letter to Hollywood, and what better time to open its doors than the month of cinema's biggest night, the Academy Awards? Armani Box celebrates that glamour and gives visitors a chance to engage with a series of interactive moments, including virtual makeup application stations and iPads designed to record and post guests\u2019 makeup consultations on social platforms.<\/p>\n<figure id=\"attachment_666410\" aria-describedby=\"figcaption_attachment_666410\" class=\"wp-caption aligncenter\" ><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-666410\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/1127931980-e1549647323345.jpg\" alt=\"\" width=\"533\" height=\"637\" \/><figcaption id=\"figcaption_attachment_666410\" class=\"wp-caption-text\">Katherine Schwarzenegger<\/figcaption><\/figure>\n<p><span class=\"rtp-photo-credit\">Photo Credit: Kevin Mazur\/Getty Images for Armani <\/span><\/p>\n<p>For beauty mavens ready to get in front of the camera, an oversized director\u2019s chair and clapper offer the perfect set, while the custom \u2018screen test\u2019 encourages guests showcase their acting skills. All photos and videos will be available to keep, share and post online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-666397 aligncenter\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/20190206-Armani_Box-0003.jpg\" alt=\"\" width=\"752\" height=\"501\" \/><span class=\"rtp-photo-credit\">Photo Credit: Franklin Berger<\/span><\/p>\n<p>Painted inside and out in Armani\u2019s hot red, lined wall-to-wall with its iconic fragrances and makeup, the Armani Box is a one-stop-shop for Los Angeles\u2019 resident makeup artists, beauty influencers, and VIPs. Armani Face Designers will be on hand for makeup touch-ups and the VIP room can be booked for personal shopping appointments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-666401 aligncenter\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/20190206-Armani_Box-0138-e1549647410710.jpg\" alt=\"\" width=\"533\" height=\"744\" \/><span class=\"rtp-photo-credit\">Photo Credit: Franklin Berger<\/span><\/p>\n<p>Guests will also be able to purchase the NEW Armani Code Absolu before it is available nationwide in March as well as smell hero fragrances like Si Passione and swatch the full Armani lip range, from the iconic Lip Maestro to Rouge d\u2019Armani Matte Lipstick; each one customizable with a personalized engraving.<\/p>\n<figure id=\"attachment_666411\" aria-describedby=\"figcaption_attachment_666411\" class=\"wp-caption aligncenter\" ><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-666411\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/1127939113.jpg\" alt=\"\" width=\"753\" height=\"502\" \/><figcaption id=\"figcaption_attachment_666411\" class=\"wp-caption-text\">Susan Kelechi Watson<\/figcaption><\/figure>\n<p><span class=\"rtp-photo-credit\">Photo Credit: Kevin Mazur\/Getty Images for Giorgio Armani Beauty <\/span><\/p>\n<p>The pop-up is also home to Uri, a giant golden gorilla statue, which has become a signature of Armani\u2019s highly anticipated pop-ups. Created by Italian artist <strong>Marcantonio Raimondi Malerba<\/strong>, the larger-than-life gilded gorilla is a replica of the black one that resides in Mr. Armani\u2019s Milan home.<\/p>\n<p>Now\u00a0<em>that\u00a0<\/em>is glamour.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-666404 aligncenter\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2019\/02\/20190206-Armani_Box-0355-e1549648994130.jpg\" alt=\"\" width=\"533\" height=\"711\" \/><span class=\"rtp-photo-credit\">Photo Credit: Franklin Berger<\/span><\/p>\n<p><em>Armani Box is open at\u00a08473 Melrose Place in West Hollywood through March 24.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo Credit: Franklin Berger The beauties of Los Angeles flocked to Melrose Place this week as Giorgio Armani&#8217;s pop-up beauty concept, Armani Box, arrived in the City of Angels. Photo Credit: Kevin Mazur\/Getty Images for Giorgio Armani Beauty Celebrities and tastemakers including\u00a0Dakota Fanning, Katherine Schwarzenegger, Leighton Meester, Susan Kelechi Watson, Sam Ronson, Cassandra Grey, Christa&hellip;<a role=\"link\" class=\"rtp-readmore\" title=\"Read more on Giorgio Armani&#8217;s Global Beauty Pop-Up, Armani Box, Lands In Los Angeles\" href=\"https:\/\/hauteliving.com\/hautebeauty\/630832\/giorgio-armanis-global-beauty-pop-armani-box-lands-los-angeles\/\" rel=\"nofollow\"><\/a><\/p>\n","protected":false},"author":102,"featured_media":630837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4335,1531,947,1643],"tags":[4190,976,2768],"class_list":["post-630832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-for-her","category-news","category-spotlight","tag-armani-beauty","tag-haute-100-beauty","tag-giorgio-armani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giorgio Armani&#039;s Global Beauty Pop-Up, Armani Box, Lands In Los Angeles<\/title>\n<meta name=\"description\" content=\"Giorgio Armani&#039;s pop-up global beauty concept, Armani Box, landed in Los Angeles this week with a new home on Melrose Place.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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