{"id":626826,"date":"2017-09-12T22:23:47","date_gmt":"2017-09-12T22:23:47","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=626826"},"modified":"2017-09-12T22:23:47","modified_gmt":"2017-09-12T22:23:47","slug":"rhiannas-fenty-beauty-starts-to-sell-out-fenty-x-puma-nyfw-show-amazes","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/626826\/rhiannas-fenty-beauty-starts-to-sell-out-fenty-x-puma-nyfw-show-amazes\/","title":{"rendered":"Rhianna’s Fenty Beauty Starts to Sell Out; Fenty x Puma NYFW Show Dazzles"},"content":{"rendered":"

\"rhianna\"<\/p>\n

The last several days have been quite noteworthy for Rhianna.<\/p>\n

On Sept. 8, the pop icon released her much anticipated \u2013 and long time in the making \u2013 Fenty Beauty<\/a> collection under the slogan \"Beauty for All.\" Debuting in 17 countries, the line, which bears the singer\u2019s surname, strikes with its inclusivity. Pro\u00a0Filt'r Soft Matte Longwear Foundation<\/a>, for instance, came in the jaw-dropping 40 shades. Nine of them are already sold out at Sephora.<\/p>\n

Teen-focused Affinity Magazine<\/em> shared a photo of Fenty Beauty\u2019s stock on Twitter, commenting \u201cThe dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won\u2019t sell well.\u201d<\/p>\n

\"fenty\"<\/p>\n

Amid the hype, which Rhianna has built around her beauty brand for several months, she opted to launch the whole of her inaugural line, instead of teasing with limited releases of selected products. In addition to foundations, the Work<\/em> performer has created Killawatt highlighters, lip luminizers, shimmers, powders, \u00a0concealing trios and cheek-highlighting brushes. The long wait seems to have paid off.<\/p>\n

\u201cI wanted a color that looked good on all skin tones \u2026 it\u2019s really important for me in every product,\u201d Rhianna told reporters at the New York event that marked the collection\u2019s debut. \u201cThere are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like \u2018It only looks cute on her.\u2019 \u201d<\/p>\n

Only a couple of days later, Fenty Beauty products appeared to illuminated the faces of the models who walked down Rhianna\u2019s Fenty x Puma Spring 2018 collection at New York Fashion Week. Amid heaps of pink glitter, Rhianna\u2019s futuristic athletic wear claimed the catwalk after BMX motorcyclists opened the show with a series of daring somersaults.<\/p>\n","protected":false},"excerpt":{"rendered":"

The last several days have been quite noteworthy for Rhianna. On Sept. 8, the pop icon released her much anticipated \u2013 and long time in the making \u2013 Fenty Beauty collection under the slogan “Beauty for All.” Debuting in 17 countries, the line, which bears the singer\u2019s surname, strikes with its inclusivity. Pro\u00a0Filt’r Soft Matte…<\/a><\/p>\n","protected":false},"author":152,"featured_media":626828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1401,947],"tags":[2227,2226,2062,2493,2499],"class_list":["post-626826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity","category-news","tag-fenty-beauty","tag-fentyxpuma","tag-new-york-fashion-week","tag-nyfw","tag-rhianna"],"yoast_head":"\nRhianna's Fenty Beauty Selling Out; Fenty x Puma NYFW Show Dazzles<\/title>\n<meta name=\"description\" content=\"On Sept. 8, Rhianna released her much anticipated \u2013 and long time in the making \u2013 Fenty Beauty collection under the slogan "Beauty for All."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rhianna's Fenty Beauty Selling Out; 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