{"id":626457,"date":"2017-08-03T18:55:40","date_gmt":"2017-08-03T18:55:40","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=626457"},"modified":"2025-05-09T08:46:48","modified_gmt":"2025-05-09T12:46:48","slug":"rihannas-fenty-beauty-brand-has-official-launch-date","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/626457\/rihannas-fenty-beauty-brand-has-official-launch-date\/","title":{"rendered":"Rihanna\u2019s Fenty Beauty Brand Has Official Launch Date"},"content":{"rendered":"

After much anticipation, the launch date for Rihanna\u2019s Fenty Beauty line has finally been revealed.<\/p>\n

The pop icon announced on Instagram that her makeup label is to hit the shelves on Sept. 8. The time coincides with New York Fashion Week, which will feature the latest Fenty x Puma by Rihanna show.<\/p>\n

Engaged in a slew of projects that transcend the music stage, RiRi has spent years bringing her beauty brand to fruition. It all started back in 2014, when the Barbadian celebrity secured several trademarks under her last name \u2013 From Fenty Clothing to Fenty Beauty. A year later, Rihanna admitted on working on a cosmetic line without specifying its debut date.<\/p>\n

\"fenty\"<\/p>\n

\u201cIt\u2019s something that I\u2019ve always wanted to do, but I\u2019ve always had so much on my hands,\u201d she told Refinery29<\/a> in 2015. \u201cBut, this time, I\u2019m going to make sure it happens. I\u2019m going to find some time between albums and fragrance to do that. I promise.\u201d<\/p>\n

This year, the rumors around the launch date of Fenty Beauty has intensified around Rihanna\u2019s mentions of the brand on Instagram. She teased images of her makeup visage with references to Fenty Beauty, hinting that her glow stemmed from her own products. The fans got the message \u2013 the brand was ready to soon drop.<\/p>\n

A little over a month until its official premiere, Fenty Beauty has its own website<\/a>, where followers can join \u201cthe new generation of beauty.\u201d<\/p>\n

A collaboration between Rihanna and the luxury LVMH conglomerate, Fenty Beauty is to retail globally at Sephora and Harvey Nichols.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Rihanna’s highly anticipated Fenty Beauty line officially launched on September 8, 2017, during New York Fashion Week. The brand debuted with an impressive 40 shades of foundation, emphasizing inclusivity and catering to a diverse range of skin tones. Available at Sephora, Harvey Nichols, and online, Fenty Beauty quickly gained acclaim for challenging industry norms and setting a new standard for diversity in cosmetics. The launch event in Brooklyn highlighted Rihanna’s commitment to creating makeup for everyone, reinforcing her influence in the beauty industry. <\/p>\n","protected":false},"author":152,"featured_media":626460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1401,947],"tags":[2227,1079],"class_list":["post-626457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity","category-news","tag-fenty-beauty","tag-rihanna"],"yoast_head":"\nRihanna's Fenty Beauty Launches September 8, 2017<\/title>\n<meta name=\"description\" content=\"The pop icon announced on Instagram that her makeup label is to hit the shelves on Sept. 8. 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