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Procter & Gamble announced the launch of a new hair care line that caters to African-American women.<\/p>\n
The Pantene Gold Series took 10 years to materialize \u2013 time, in which African-American researchers pored over the formulas that gave rise to eight products.<\/p>\n
The American consumer goods conglomerate said some 400 people worked on the novel line, advertisements of which cover billboards in the company\u2019s home of Cincinnati. A beauty salon in Sharonville, a town north of the company\u2019s headquarters, WCPO reported<\/a>, served as a laboratory for the series.<\/p>\n \"We had to establish a salon that was not just a salon like you going to get your hair done, but where we have technical methods,\" said Rukeyser Thompson, head of hair care research and development at Procter & Gamble.<\/p>\n WCPO reported that Pantene Gold Series was born in a string of emails between Procter & Gamble\u2019s researchers, exploring the opportunity to pool their expertise to create African-American hair care products that they could themselves use.<\/p>\n \"There was a real opportunity there that we were potentially missing the boat,\u201d said Ian Henry, an analytical chemist at Procter & Gamble. \u201cSo, out of recognition of that, we came together and said, 'Hey, there's something we can do here.'\"<\/p>\n While more Pantene Gold Series products are to roll out on the $2 billion black-hair market, currently, the affordable line includes moisture-boosting conditioner an shampoo, deep hydrating co-wash, detangling milk, curl-defining pudding, butter-cr\u00e8me, repairing mask and deep-repair conditioner.<\/p>\n