{"id":625953,"date":"2017-06-01T12:43:17","date_gmt":"2017-06-01T12:43:17","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=625953"},"modified":"2025-04-02T09:24:24","modified_gmt":"2025-04-02T13:24:24","slug":"nail-varnish-brand-essie-proclaims-june-1-national-nail-polish-day-625953-2","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/625953\/nail-varnish-brand-essie-proclaims-june-1-national-nail-polish-day-625953-2\/","title":{"rendered":"Nail Varnish Brand Essie Proclaims June 1 National Nail Polish Day"},"content":{"rendered":"

\"Untitled\"<\/p>\n

For the first time this year, June 1 is to mark National Nail Polish Day.<\/p>\n

Nail lacquer brand Essie coined the designation to help its customers spread their appreciation for its shades on social media.<\/p>\n

\u201cSince we see so much brand love and hundreds of social posts on a daily basis, we thought it would be exciting to organize a national holiday for everyone to celebrate and declare their #essielove,\u201d said Essie President Ikdeep Singh to WWD<\/a>.<\/p>\n

Leading up to June 1, Essie has launched a massive sweepstake campaign through\u00a0 www.essie.com\/nationalnailpolishday<\/a>, where users can upload Instagram-style images of their favorite Essie creations and win daily prizes. While the give-away is to continue through mid-June, on the date of the proclaimed holiday, the label is to present its major award \u2013 a 100 nail polishes.<\/p>\n

Singh encourages fans of the brand to post pictures from memorable occasions like weddings and graduations, where Essie coated their nails.<\/p>\n

\u201cWe want to recognize how important Essie nail polish is during these important life moments,\u201d Singh said.<\/p>\n

While the National Nail Polish Day is not to see a release of a new Essie line, it is getting the attention of a major launch \u2013 from digital engagement with influencers to press spots.<\/p>\n

Seeking to boost brand recognition and, of course, sales, the day comes in a time of slumping nail polish revenues. In the last eight month, an IRI report, cited by WWD, indicated a decrease in sales of around 15 percent. This figure follows half a decade of plateauing or slipping sales of nail varnish.<\/p>\n","protected":false},"excerpt":{"rendered":"

Leading nail varnish brand Essie has officially declared June 1 as National Nail Polish Day, celebrating the creativity and self-expression of nail art. This special day recognizes the impact of nail trends and encourages beauty lovers to showcase their favorite shades. Join the celebration of vibrant, stylish nails!<\/p>\n","protected":false},"author":152,"featured_media":625955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402],"tags":[1478,2281,2282],"class_list":["post-625953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","tag-essie","tag-nail-polish","tag-national-nail-polish-day"],"yoast_head":"\nEssie Declares June 1 as National Nail Polish Day<\/title>\n<meta name=\"description\" content=\"Nail lacquer brand Essie proclaims June 1 National Nail Polish Day to help its customers spread their appreciation for its shades on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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