{"id":625938,"date":"2017-06-05T13:28:10","date_gmt":"2017-06-05T13:28:10","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=625938"},"modified":"2019-07-17T15:09:23","modified_gmt":"2019-07-17T19:09:23","slug":"625938-2","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/625938\/625938-2\/","title":{"rendered":"Hair Loss Prevention Label Keranique Expands Physical Store Presence"},"content":{"rendered":"

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After a successful\u00a0run on Sephora\u2019s website, haircare brand Keranique arrives at 20 physical locations of the beauty store.<\/p>\n

The expansion attests to the US brand\u2019s growing presence on the market. It is already on the shelves and online at Ulta and in the e-commerce inventory of Nordstrom and HSN, among other beauty retailers.<\/p>\n

Developed as a line of hair less solutions, Keranique offers mild cleansers, serums, gentle shampoos and conditioners, intensive treatments as well as styling products like mousses that not only keep a hairdo in place but also nourish the scalp. While tackling hair thinning and loss, the brand does not overlook the aesthetic side of the industry.<\/p>\n

\u201cWhile most brands trying to address women\u2019s hair loss slant towards a more medicinal look and approach, we\u2019ve created a solution that not only works clinically, but doesn\u2019t neglect the beauty aspect of haircare,\u201d said Andrew Surwilo, the cofounder and CEO of Atlantic Coast Brands, which owns Keranique.<\/p>\n

The label\u2019s innovative, FDA-compliant approach to the confidence-denting snag that affects an estimated 46 million women has already earned accolades \u2013 in addition to a swelling base of customers. Earlier in May, Keranique was named finalist in CEW Beauty Insider Awards 2017<\/a> for its Tint & Texture Color Density Treatment.<\/p>\n

While the label is garnering attention, it works toward dispelling the uncomforting silence around women\u2019s hair loss. To this end, Keranique has launched a wide-reaching advertising educational campaign that counts on Franco Della Grazia, top stylist at Cutler NYC and on-air beauty expert, as brand ambassador.<\/p>\n

The store expansion is for sure to benefit the label\u2019s outreach efforts to efface the taboo around hair loss and to help women regain their self-esteem and mane.<\/p>\n","protected":false},"excerpt":{"rendered":"

After a successful\u00a0run on Sephora\u2019s website, haircare brand Keranique arrives at 20 physical locations of the beauty store. The expansion attests to the US brand\u2019s growing presence on the market. It is already on the shelves and online at Ulta and in the e-commerce inventory of Nordstrom and HSN, among other beauty retailers. Developed as…<\/a><\/p>\n","protected":false},"author":152,"featured_media":625940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402],"tags":[2045,2277,2278,2162,2184],"class_list":["post-625938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","tag-hair-loss","tag-hair-thinning","tag-keranique","tag-sephora","tag-ulta"],"yoast_head":"\nHair Loss Prevention Label Keranique Expands Physical Store Presence<\/title>\n<meta name=\"description\" content=\"After a profitable run on Sephora\u2019s website, haircare brand Keranique arrives at 20 physical locations of the beauty store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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