Inside Beauty report <\/a>surveyed beauty-content-savvy Instagramers in Europe and the UAE. Of them, some 65 percent said they scour the app for inspiration for beauty looks and ideas (especially when they have a special occasion to attend), while 43 percent have discovered a new beauty product or brand on Instagram.<\/p>\nEuropeans check the app\u00a0an average of 21 times a day. Meanwhile, this tally increases in Turkey and Italy. While millennials are more likely to use Instagram as an inspiration hub, middle-aged beauty buyers resort to the app to research and compare prices.<\/p>\n
A draw for beauty-conscious individuals, Instagram has also become an integral part of cosmetic brands\u2019 engagement strategies. Case in point is Birchbox US, whose Instagram video campaign has lifted the brand\u2019s awareness by 12 percent.<\/p>\n
\u201cInstagram has been an incredibly effective engagement-driver among our current customers,\u201d the report quotes Birchbox US\u2019s executive as saying, \u201cso we wanted to leverage the platform in a creative way to reach new audiences as well.\u201d<\/p>\n
It is not surprising that the beauty label chose video to spread its message. Instagram has seen a 150 percent increase in the time users spend watching clips, especially how-to tutorials. This dynamic, enhanced by the Instagram Stories feature, is \u201cunbelievable\u201d to British make-up artist and social-media influencer Pat McGrath, \u201cThe feedback that we get is unreal. Shots we take backstage, an accident \u2013 whatever it is, five seconds and three million people view it. Just short snippets \u2013 it\u2019s incredible how that resonates.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
A recent research carried out by Facebook details the rising impact of Instagram on users\u2019 beauty habits and cosmetic brands’ engagement strategies.<\/p>\n","protected":false},"author":152,"featured_media":625841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2250,2248,1721,1014,2247,2249],"class_list":["post-625839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-birchbox-us","tag-facebook","tag-haute-beauty","tag-haute-beauty-wellness","tag-instagram","tag-pat-mcgrath"],"yoast_head":"\n
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<\/p>\n