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Having risen to global phenomenon, K-beauty can easily tip toward the pricey end. Fortunately, an affordable international makeup brand is to soon relieve the financial bane of Korean picks.<\/p>\n
New York-based E.L.F. announced the launch of its Beauty Shield collection, which squeezes inspiration for K-beauty skincare products. The line was presented at the label\u2019s influencer dinner in Palm Springs last week.<\/p>\n
The collection features seven products that ward off the skin from the elements like UV rays and smog that contribute to its damage and ageing.<\/p>\n
\u201cK-beauty [recognizes] the impact of environmental aggressors and shielding their skin from all these we are all susceptible to,\u201d said Archelle Richards, E.L.F.\u2019s creative director, to Brit + Co. \u201c[And I thought] there needs to be that out here in the States.\u201d<\/p>\n
Free of parabens, alcohol, phthalates and sulfates, all products can be used under makeup and range in price from $8 to $24.<\/p>\n
The Beauty Shield comprises of:<\/p>\n
Gel-cream Massaging Overnight Recovery Cream<\/strong> ($14), which boasts a rollerball applicator that massages vitamin C, argan oil, carrot seed oil and pomegranate extract deep into your skin;<\/p>\n Iron-infused Recharging Magnetic Mask Set<\/strong> ($24) that can lift impurities out of your pores with the power of its iron and argan oil base;<\/p>\n Daily Defense Makeup Mist<\/strong> ($8), whose licorice extract and vitamin E spritz freshness into your mid-day look without sabotaging your makeup; Vitamin E-rich Skin Shielding Primer SPF 50<\/strong> ($12), which smooths over pores to give a flawless look;<\/p>\n Skin brightening Vitamin C Pollution Prevention Serum<\/strong> ($16), packed with vitamin C and E and pomegranate extract that together lighten up the skin;<\/p>\n Antioxidant-heavy Skin Shielding Moisturizer SPF 50<\/strong> ($12) with carrot seed and sunflower seed oils that create a radiant foundation base.<\/p>\n","protected":false},"excerpt":{"rendered":" New York-based E.L.F. announced the launch of its Beauty Shield collection, which squeezes inspiration for K-beauty skincare products.<\/p>\n","protected":false},"author":152,"featured_media":625728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2214,2215,1721,1014,1951],"class_list":["post-625726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-e-l-f","tag-e-l-f-beauty-shield","tag-haute-beauty","tag-haute-beauty-wellness","tag-k-beauty","speciality-face","speciality-skin"],"yoast_head":"\n
\nMassaging Dual Defense Cleansing Facial Brush<\/strong> ($8), which comes with a paddle end and silicone bristles that scoop out and away the makeup from your face;<\/p>\n