{"id":625706,"date":"2017-04-14T14:01:51","date_gmt":"2017-04-14T14:01:51","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=625706"},"modified":"2019-07-17T15:09:27","modified_gmt":"2019-07-17T19:09:27","slug":"skirting-womens-pink-tax-with-mens-personal-care-products","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/625706\/skirting-womens-pink-tax-with-mens-personal-care-products\/","title":{"rendered":"Skirting Women&#8217;s Pink Tax with Men\u2019s Personal Care Products"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-625708 size-full\" src=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/04\/united.jpg\" alt=\"Melanie Mari, owner of BareSkin Studio in Laguna Hills applies a skin resurfacing cleanser to the face of Brea real estate agent Jonathan McCarty, 32, during a facial appointment. \/\/\/ADDITIONAL INFORMATION: FrumpyManscaping2 \u00d0 4\/21\/16 \u00d0 LEONARD ORTIZ, ORANGE COUNTY REGISTER - _DSC9526.NEF - Melanie Mari, owner of BareSkin Studio in Laguna Hills does a facial on Brea real estate agent Jonathan McCarty, 32.\" width=\"756\" height=\"887\" srcset=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/04\/united.jpg 756w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/04\/united-256x300.jpg 256w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/p>\n<p>When it comes to the cost of beauty, gender inequality is real.<\/p>\n<p>What is largely known as the \u201cPink Tax\u201d amounts to a 13 percent premium on women\u2019s personal care products compared to men\u2019s, according to a study by the New York City Department of Consumer Affairs. From deodorants to razors, \u201cpink\u201d products (pink because they are marketed to women and girls only) cost more than their men-targeting counterparts and gender-neutral goods.<\/p>\n<p>\"Price discrimination adds another layer to the wage inequality women face, making it harder sometimes for women to make ends meet,\" said Surina Khan, CEO of the Women\u2019s Foundation of California, to<a href=\"http:\/\/www.cnbc.com\/2017\/03\/28\/pink-tax-forces-women-to-pay-more-than-men.html\"> CNBC<\/a>.<\/p>\n<p>To skirt the expenses, an increasing number of women are turning to their husbands\u2019 and boyfriends\u2019 products, especially moisturizers, hair gels and body scrubs that are considerably cheaper yet as effective. Heeding this growing phenomenon, men\u2019s brand Anthony espoused a new slogan, \u201cDeveloped for men. Borrowed by women.\u201d<\/p>\n<p>\u201cIf we could charge $60 for our Glycolic Facial Cleaner, we would do it, but we can\u2019t,\u201d said Tony Sosnick, founder of Anthony to <a href=\"https:\/\/www.nytimes.com\/2015\/04\/02\/fashion\/looking-for-cheaper-skin-care-products-borrow-from-the-men.html?_r=0\">New York Times<\/a>. \u201cWe charge half that because the market is not at a point yet where men spend what women spend on products. And it many never be at that point.\u201d<\/p>\n<p>Yet, some specialists are sounding the alarm on women\u2019s dabbing into men\u2019s products. Men and women have different skins that require specific care, said Dr. Arielle Kauvar, dermatology professor at\u00a0 New York University School of Medicine to <a href=\"http:\/\/www.bravotv.com\/blogs\/can-women-use-mens-skincare-products\">Bravo<\/a>. \u201cMen have higher amounts of the male hormone testosterone, which creates more body hair, larger and more active oil glands, and makes them more prone to acne. Men\u2019s skin is also approximately 25 percent thicker because men have more collagen in their skin.\u201d<\/p>\n<p>Women\u2019s skin, which is more sensitive and thinner than men\u2019s, develops wrinkles easier than men\u2019s and sags faster as collagen production decreases with age. As a result, women\u2019s skincare focuses on combatting age and sun damage, faculties that are not as widely implemented in men\u2019s products. This makes women\u2019s indiscriminate adoption of men\u2019s products counterproductive and could trigger irritation and discomfort due to the more potent men\u2019s formulas.<\/p>\n<p>Let this not prevent you, though, from raiding your significant other\u2019s shelf for your next big beauty find, as million other women do. To be on the safe side, opt for brands under the Estee Lauder umbrella that utilize the same ingredients across their men\u2019s and women\u2019s lines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is largely known as the \u201cPink Tax\u201d amounts to a 13 percent premium on women\u2019s personal care products compared to men\u2019s.<\/p>\n","protected":false},"author":152,"featured_media":625708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2207,1721,1014,2209,2206,2208],"class_list":["post-625706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-anthony","tag-haute-beauty","tag-haute-beauty-wellness","tag-mens-skincare","tag-pink-tax","tag-womens-skincare","speciality-face","speciality-skin"],"yoast_head":"<!-- This site is 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