![\"Nivea](\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/04\/nivea-partners-sara-al-madani-its-nivea-invisible-black-white-deodorants-1480.jpg\")
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After a social media outrage, skincare brand Nivea pulled out a deodorant commercial that sparked accusations of insensitivity and racism.<\/p>\n
On March 31, the German label\u00a0 posted to its Middle East Facebook page an ad that featured a white-robed woman with her back, brushed by wavy locks, to the camera. At the bottom of the image, a slogan read \u201cWhite is purity.\u201d The accompanying social media caption stated, \u201cKeep it clean, keep it bright. Don\u2019t let anyone ruin it, #invisible.\u201d<\/p>\n
![\"Untitled\"](\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/04\/Untitled.png\")
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The ad marketed Nivea\u2019s \u201cinvisible for Black & White\u201d antiperspirant that is for use with black or white garments.<\/p>\n
While many social media users decries the advertisement for apparent racism, some supremacist accounts shared it. Over \u201cconcerns about ethnic discrimination,\u201d Nivea\u2019s parent company, Hamburg-based Beiersdorf took down the advert and issued a statement of apology.<\/p>\n
\u201cThat image was inappropriate and not reflective of our values as a company,\u201d the statement said. \u201cWe deeply apologize for that and have removed the post. Diversity and inclusivity are crucial values of Nivea. We take pride in creating products that promote beauty in all forms. Discrimination of any kind is simply not acceptable to us as a company, as employees, or as individuals.\u201d<\/p>\n
This is not the first time, however, Nivea has flubbed. In 2011, the label released an ill-conceived advertisement for a men\u2019s face shave that showed a spiffy African-American man toss away a scruffy, bearded head. \u201cLook like you give a damn. Re-Civilize yourself\u201d accompanied the picture.<\/p>\n
Nivea is hardly alone when it comes to inappropriate advertisement. In early 2016, Seoul Secret, a Thai beauty company, released an ad that had pale-skinned actress Cris Horwang proclaim, \u201cJust being white, you will win.\u201d<\/p>\n
Beauty brands are not\u00a0the sole culprits of insolent marketing. Only several days after Nivea\u2019s blunder, Pepsi withdrew a commercial that seemed to capitalize on the recent wave of protests. It featured Kendall Jenner strutting through a crowd of demonstrators to hand a Pepsi to a police officer.<\/p>\n","protected":false},"excerpt":{"rendered":"
After a social media outrage, skincare brand Nivea pulled out a deodorant commercial that sparked accusations of insensitivity and racism.<\/p>\n","protected":false},"author":152,"featured_media":625700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2199,1721,1014,2197,2200,2198,2201],"class_list":["post-625697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-advertisement","tag-haute-beauty","tag-haute-beauty-wellness","tag-nivea","tag-nivea-racist-ad","tag-pepsi","tag-racism"],"yoast_head":"\n