{"id":625684,"date":"2017-04-07T14:20:47","date_gmt":"2017-04-07T14:20:47","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=625684"},"modified":"2025-04-04T01:50:45","modified_gmt":"2025-04-04T05:50:45","slug":"an-e-commerce-beauty-website-brings-diversity-to-the-industry-625684-2","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/625684\/an-e-commerce-beauty-website-brings-diversity-to-the-industry-625684-2\/","title":{"rendered":"An E-Commerce Beauty Website Brings Diversity to the Industry"},"content":{"rendered":"

\"marjani\"<\/p>\n

The beauty industry is a giant multi-billion enterprise, which, despite its enormity, is not entirely inclusive. In an endeavor to swell their bottom lines, many traditional brands tout their bestsellers that are often quite limited. From foundations to blushes to lipsticks, the hottest products on the market seldom carry the full gamut of shades. Truth be told \u2013 \u00a0when it comes to its offerings, the beauty industry is not diverse. And women of color only know this too well.<\/p>\n

A fashionista from an early age, Kimberly Smith experienced the dearth of products pigmented enough \u00a0to match her amber skin. It was a matter of time until this Ivy League-educated attorney and globetrotter took the matter in her own hand.<\/p>\n

In February, Smith launched her e-commerce website Marjani<\/a> that carries 18 brands that cater to women in color.<\/p>\n

\u201cI started this company to create a space where women of color can find products, from a curated selection of brands, that address our needs without us having to compromise in quality, price or our appearance,\u201d writes Smith on the company\u2019s site.<\/p>\n

Marjani provides cosmetics, skincare, bodycare and haircare. Some of the featured brands are world-known like beautyblender, others are niche, homemade finds. Afrodeity, which has only five hair and skin concoctions on Marjani, for instance, is run by a Caribbean mother-daughter team that draws inspiration from the tropical island\u2019s oils and butters.<\/p>\n

While the e-retailer introduces its customers to a premium range of products, it also ingeniously resolves the challenges of online shopping and matching products to skins. Through its \u201cBuy It and Try It\u201d option, Marjani helps women pick the right shade of foundation. For eligible labels, alongside full-size foundations, shoppers can request a free sample to try the hue. If it is a miss, they can return the product \u2013 as simple as this.<\/p>\n

While her business is still at its nascent stage, Smith hopes to turn it into the go-to spot for women of color.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This innovative e-commerce beauty website is breaking barriers by embracing diversity and inclusivity. With a wide range of products catering to all skin tones, it\u2019s changing how the beauty industry defines representation. The platform empowers individuals by celebrating unique beauty in every shade.<\/p>\n","protected":false},"author":152,"featured_media":625686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2194,2192,2193,1721,1014,2190,2191],"class_list":["post-625684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-afrodeity","tag-beauty-industry","tag-beautyblender","tag-haute-beauty","tag-haute-beauty-wellness","tag-marjani","tag-women-of-color","speciality-face","speciality-skin"],"yoast_head":"\nE-Commerce Beauty Brand Promotes Industry Diversity<\/title>\n<meta name=\"description\" content=\"In February 2017, Kimberly Smith launched her e-commerce website Marjani that carries 18 brands that cater to women in color.\" \/>\n<meta name=\"robots\" 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