{"id":625576,"date":"2017-03-22T13:54:01","date_gmt":"2017-03-22T13:54:01","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=625576"},"modified":"2025-04-01T01:40:25","modified_gmt":"2025-04-01T05:40:25","slug":"function-of-beauty-startup-functions-of-great-hair-625576-2","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/","title":{"rendered":"Function of Beauty Startup: Functions of Great Hair"},"content":{"rendered":"
\"Function
Function of Beauty | Instagram<\/figcaption><\/figure>\n

Personalization charts an innovative beauty frontier. While many have looked into the body\u2019s peculiarities to develop customized skincare routines, a fledgling company is lending them to individualized hair shampoo and conditioner.<\/p>\n

Online haircare startup Function of Beauty<\/a> offers paraben, sulfate and cruelty free concoctions that respond to the specific needs of its customers\u2019 scalps and hair. Founded by computer scientist Zahir Dossa, engineer Joshua Maciejewski and cosmetic chemist Hien Nguyen, the direct-to-customer operation wields precise computer algorithms of more than 12 billion haircare options that ensure no two shampoo and conditioner duos are the same.<\/p>\n

Winding through the Silicon Valley-meets-high-end-salons aesthetics of Function of Beauty, the route to customized hair products commence with constructing a hair profile on the firm\u2019s website.<\/a> Customers indicate their hair type (straight, wavy, curly or coily), structure (fine, medium and coarse) and scalp moisture (dry, normal, oily). Then, they set five hair goals out of 17, including oil control, anti-aging, volume and nourishment. After selecting the dyes and scents of their shampoo and conditioner, shoppers can opt to have their name printed on the bottles (talking about these subtle personal touches of faceless e-commerce!).<\/p>\n

While the products tilt toward the expensive tip of the scale (eight ounces of shampoo and as many of conditioner clock at $36), clients\u2019 exultant testimonials seem to justify the cost. Packaged in a hip box together with an ingredients list and a recommended hair regimen, the products appear to miraculously fix staunch split ends and limp, greasy roots, which, when compounded, are the result as much as the bane of daily hair styling.<\/p>\n

We are in to lather our manes in Function of Beauty.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online haircare startup Function of Beauty offers paraben, sulfate and cruelty free concoctions that are customized to clients\u2019 scalps and hair.<\/p>\n","protected":false},"author":152,"featured_media":625578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2139,1625,2140],"class_list":["post-625576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-function-of-beauty","tag-haircare","tag-personalized-haircare"],"yoast_head":"\nFunction of Beauty | Custom Haircare for Perfect Hair<\/title>\n<meta name=\"description\" content=\"Online haircare startup Function of Beauty offers paraben, sulfate and cruelty free concoctions that are customized to clients\u2019 scalps and hair.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Function of Beauty | Custom Haircare for Perfect Hair\" \/>\n<meta property=\"og:description\" content=\"Online haircare startup Function of Beauty offers paraben, sulfate and cruelty free concoctions that are customized to clients\u2019 scalps and hair.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Haute Beauty by Haute Living\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-22T13:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T05:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png\" \/>\n\t<meta property=\"og:image:width\" content=\"811\" \/>\n\t<meta property=\"og:image:height\" content=\"818\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dima Vitanova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dima Vitanova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/\",\"url\":\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/\",\"name\":\"Function of Beauty | Custom Haircare for Perfect Hair\",\"isPartOf\":{\"@id\":\"https:\/\/hauteliving.com\/hautebeauty\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png\",\"datePublished\":\"2017-03-22T13:54:01+00:00\",\"dateModified\":\"2025-04-01T05:40:25+00:00\",\"author\":{\"@id\":\"https:\/\/hauteliving.com\/hautebeauty\/#\/schema\/person\/01e521343ae44b1dc3e7535d5833f9ed\"},\"description\":\"Online haircare startup Function of Beauty offers paraben, sulfate and cruelty free concoctions that are customized to clients\u2019 scalps and hair.\",\"breadcrumb\":{\"@id\":\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#primaryimage\",\"url\":\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png\",\"contentUrl\":\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png\",\"width\":811,\"height\":818,\"caption\":\"Function of Beauty | Instagram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hauteliving.com\/hautebeauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Function of Beauty Startup: Functions of Great Hair\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hauteliving.com\/hautebeauty\/#website\",\"url\":\"https:\/\/hauteliving.com\/hautebeauty\/\",\"name\":\"Haute Beauty by Haute Living\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hauteliving.com\/hautebeauty\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hauteliving.com\/hautebeauty\/#\/schema\/person\/01e521343ae44b1dc3e7535d5833f9ed\",\"name\":\"Dima Vitanova\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hauteliving.com\/hautebeauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ca8f22835ed42f8d1c58029bca9a2ce4cf834f01dcab42fe619fba134f46a0d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ca8f22835ed42f8d1c58029bca9a2ce4cf834f01dcab42fe619fba134f46a0d?s=96&d=mm&r=g\",\"caption\":\"Dima Vitanova\"},\"url\":\"https:\/\/hauteliving.com\/hautebeauty\/author\/dimavitanova\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Function of Beauty | Custom Haircare for Perfect Hair","description":"Online haircare startup Function of Beauty offers paraben, sulfate and cruelty free concoctions that are customized to clients\u2019 scalps and hair.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Function of Beauty | Custom Haircare for Perfect Hair","og_description":"Online haircare startup Function of Beauty offers paraben, sulfate and cruelty free concoctions that are customized to clients\u2019 scalps and hair.","og_url":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/","og_site_name":"Haute Beauty by Haute Living","article_published_time":"2017-03-22T13:54:01+00:00","article_modified_time":"2025-04-01T05:40:25+00:00","og_image":[{"width":811,"height":818,"url":"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png","type":"image\/png"}],"author":"Dima Vitanova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dima Vitanova","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/","url":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/","name":"Function of Beauty | Custom Haircare for Perfect Hair","isPartOf":{"@id":"https:\/\/hauteliving.com\/hautebeauty\/#website"},"primaryImageOfPage":{"@id":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#primaryimage"},"image":{"@id":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#primaryimage"},"thumbnailUrl":"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png","datePublished":"2017-03-22T13:54:01+00:00","dateModified":"2025-04-01T05:40:25+00:00","author":{"@id":"https:\/\/hauteliving.com\/hautebeauty\/#\/schema\/person\/01e521343ae44b1dc3e7535d5833f9ed"},"description":"Online haircare startup Function of Beauty offers paraben, sulfate and cruelty free concoctions that are customized to clients\u2019 scalps and hair.","breadcrumb":{"@id":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#primaryimage","url":"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png","contentUrl":"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2017\/03\/Function-of-beauty-instagram.png","width":811,"height":818,"caption":"Function of Beauty | Instagram"},{"@type":"BreadcrumbList","@id":"http:\/\/hauteliving.com\/hautebeauty\/625576\/function-of-beauty-startup-functions-of-great-hair-625576-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hauteliving.com\/hautebeauty\/"},{"@type":"ListItem","position":2,"name":"Function of Beauty Startup: Functions of Great Hair"}]},{"@type":"WebSite","@id":"https:\/\/hauteliving.com\/hautebeauty\/#website","url":"https:\/\/hauteliving.com\/hautebeauty\/","name":"Haute Beauty by Haute Living","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hauteliving.com\/hautebeauty\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hauteliving.com\/hautebeauty\/#\/schema\/person\/01e521343ae44b1dc3e7535d5833f9ed","name":"Dima Vitanova","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hauteliving.com\/hautebeauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ca8f22835ed42f8d1c58029bca9a2ce4cf834f01dcab42fe619fba134f46a0d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ca8f22835ed42f8d1c58029bca9a2ce4cf834f01dcab42fe619fba134f46a0d?s=96&d=mm&r=g","caption":"Dima Vitanova"},"url":"https:\/\/hauteliving.com\/hautebeauty\/author\/dimavitanova\/"}]}},"_links":{"self":[{"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/posts\/625576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/comments?post=625576"}],"version-history":[{"count":0,"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/posts\/625576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/media\/625578"}],"wp:attachment":[{"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/media?parent=625576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/categories?post=625576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hauteliving.com\/hautebeauty\/wp-json\/wp\/v2\/tags?post=625576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}