label,<\/a>\u00a0famous for its bath bombs, is to debut a hair mask that puns Trump\u2019s lexicon and much ridiculed golden mane with its tittle \u2013 \u201cYuge\u201d (the way Queens-born Trump pronounces the word \u201chuge\u201d). Still in the stage of pre-release tasting, the Yuge mask is to take the shape of vivid blue-hued hexagon pieces, perched on wooden sticks. Boasting ingredients like jojoba and olive oils, honey, sea salt and enzymatic pineapple, it is to enhance volume and moisture.<\/p>\nThe announcement of the cheeky mask came along with the launch of Lush\u2019s latest social campaign. Known as an ethical and all-inclusive retailer, the label took to its site and shop windows to spread its message that \u201cAll are Welcome. Always.\u201d<\/p>\n
This is not the first time Lush has spoken out about dividing social and political matters. It has advocated the acceptance of refugees in North America and the legalization of gay marriage among other issues in a time when \u201cit would be easier to stay quiet and stick to selling soap.\u201d<\/p>\n
Hailing inclusivity and compassion, Lush is not the sole company to take aim at the current leader of the US. It\u2019s a 10 Haircare, for instance, aired a 30-second commercial during February 5 Super Bowl that called for social tolerance by delivering a jab on Trump\u2019s hair. \u201cWe\u2019re in for at least four years of awful hair,\u201d the video opened. \u201cSo it\u2019s up to you to do your part by making up for it with great hair.\u201d<\/p>\n
In the last several months, in the current high-charged political environment, beauty labels have seemingly turned bolder and louder in propelling their values into the social discourse and throwing their weight behind causes of both national and international prominence.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cosmetics brand Lush makes a political statement with a new hair volume mask that draws inspired from President Trump’s golden mane and zany vocabulary.<\/p>\n","protected":false},"author":152,"featured_media":625516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2124,2125,1721,1014,2126,2123,2127],"class_list":["post-625514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-donald-trump","tag-hair-mask","tag-haute-beauty","tag-haute-beauty-wellness","tag-its-a-10-haircare","tag-lush","tag-yuge-hair-mask"],"yoast_head":"\n
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<\/p>\n