{"id":625337,"date":"2017-02-13T14:39:32","date_gmt":"2017-02-13T14:39:32","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=625337"},"modified":"2025-03-31T01:52:51","modified_gmt":"2025-03-31T05:52:51","slug":"beauty-boys-the-trend-and-the-names-you-need-to-know-about-625337-2","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/625337\/beauty-boys-the-trend-and-the-names-you-need-to-know-about-625337-2\/","title":{"rendered":"Beauty Boys \u2013 The Trend and the Names You Need to Know About"},"content":{"rendered":"

\"beauty<\/p>\n

Men in full-blown makeup is nothing new. From drag queens to rock stars (think Prince, David Bowie and Russell Brand among many), men \u2013 acclaimed or not \u2013 have long relied on makeup to sculpture their public persona. It is a trend that has never really gone away. Today, in the age of technology and instant connectivity, it is reaching a whole new level of glam and fame.<\/p>\n

Meet the \u201cbeauty boys\u201d whose bold experiments with makeup have garnered them millions of social media followers as well as contracts with top beauty brands. Belonging to the millennial generation that embraces fluidity, these men and teenagers are not cross-dressers. They are simply gender-defying adept makeup artists who practice on themselves.<\/p>\n

Their skills \u2013 and significant fan base \u2013 have turned them from industry pariahs to the hottest models out there. In January, Maybelline New York appointed Manny Gutierrez<\/a>, who boasts more than two million Youtube subscribers, as its first male ambassador. Having launched his makeup tutorial channel<\/a>\u00a0in 2014, Gutierrez stars in the label\u2019s That Boss Life campaign.<\/p>\n