{"id":625267,"date":"2017-02-10T14:42:49","date_gmt":"2017-02-10T14:42:49","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=625267"},"modified":"2025-03-24T09:45:56","modified_gmt":"2025-03-24T13:45:56","slug":"celebrities-beauty-brands-the-new-and-the-hottest-625267-2","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/625267\/celebrities-beauty-brands-the-new-and-the-hottest-625267-2\/","title":{"rendered":"Celebrities\u2019 Beauty Brands \u2013 the New and the Hottest"},"content":{"rendered":"
\"Kylie
Kylie Cosmetics<\/figcaption><\/figure>\n

Celebrities\u2019 affair with beauty has been a long and burgeoning one. Today, there are a scrum of actresses, singers and models who are managing successful beauty labels or collaborations. After all, the constant limelight might have taught them a thing or two about good complexion. From Kylie Jenner\u2019s growing makeup company to Gabrielle Union\u2019s fledgling haircare line, Haute Beauty looks at the major players.<\/p>\n

Flawless by Gabrielle Union<\/strong>
\nLess than a week ago, the star of Being Mary Jane launched her own haircare line that caters to ladies with textured hair. Union, who has turned down offers to represent a slew of beauty brands, wanted to develop her own products that are \u201cright for me, for my family, for my friends and for every person with textured hair.\u201d After years of, well, torturing herself with a relaxer, Union, who grew up in Omaha, Nebraska, embraced her natural hair and let it thrive. What about learning to love oneself!
\nThe Flawless products are to debut on March 1 on the brand\u2019s website <\/a>and hit the Ultra stores by April.
\nPrice<\/em>: between $19 and 29<\/p>\n

Flower Beauty by Drew Barrymore<\/strong>
\nDrew Barrymore might be an A-lister but her beauty products are quite affordable, Walmart-affordable. This year, Barrymore is to expand the range of Flower Beauty, whose foundations, for instance, spanned less than 10 shades. Growing more inclusive of skin tones and textures, the label is also to e-retail from its own website<\/a>\u00a0and bundle its offerings into new packages. Quite some change is blossoming at Flower Beauty.
\nPrice<\/em>: between $9 and $25<\/p>\n

Goop by Gwyneth Paltrow<\/strong>
\nAt the age of 44, Gwyneth Paltrow somehow always manages to look picture-ready \u2013 flawless skin, sparkling eyes, easy smile. The film star\u2019s radiant complexion stems from her green philosophy, which in 2016, somewhat naturally led to Paltrow\u2019s collaboration with California-based Juice Beauty. She became the Creative Director of the organic brand and launcher her high-performance \u201cgood\u201d and \u201cclean\u201d makeup line, Goop. The actress and her team have blended such nurturing ingredients like aloe, apple, lemon, grape juice, linseed extract, vitamin C into six products \u2013 cleanser, exfoliant, face oil, moisturizer, night cream and eye cream \u2013 that nurture and repair the skin. Well, the name is deceptive!
\nPrice<\/em>: between $90 and $140<\/p>\n

Kylie Cosmetics<\/strong>
\n\u201cSo Glam. So Kylie\u201d is the official slogan of the 19-year old\u2019s makeup brand. Kylie Jenner launched her Kylie Cosmetics label in 2016, following the hype around the Kylie Lip Kit of liquid lipstick and lip liner. Billed to create the \u201cperfect Kylie look\u201d \u2013 think dark eyes and matte lips \u2013 Kylie Cosmetics currently offers eye shadows (Kyshadows) and matte, metal and gloss lip kits. In no time, Kylie\u2019s makeup creations, which she tirelessly promotes on social media, turned a hit with her millions of fans, who often run new products out of stock minutes after their release. Talk about a loyal following!
\nPrice<\/em>: between $18 and $200 for collection bundles<\/p>\n

The Estee Edit by Estee Lauder and Kendall Jenner<\/strong>
\nWhen it comes to forging a beauty empire, Kylie might be several products further than her older sister. Yet, Kendell showed her makeup knack with Estee Edit by Estee Lauder. Last year, the model and guest-editor of Estee Stories collaborated with the beauty giant to create an all-you-need, pocket palette for sexy eyes. The two rows of three duos of intense shades, each, are designed to give an irresistible smoky edge. Two light-fixing hues, the Silver and Gold Blacklight Transformers, add a finishing sparkle. Ready to copy Kendall\u2019s red-carper looks?
\nPrice<\/em>: $48<\/p>\n","protected":false},"excerpt":{"rendered":"

From Kylie Jenner\u2019s growing makeup company to Gabrielle Union\u2019s fledgling haircare line, Haute Beauty looks at the major celebrities’ beauty brands.<\/p>\n","protected":false},"author":152,"featured_media":625269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1398,1402,947,943],"tags":[2028,1440,2027,2021,2026,2025,1681,2024,2023,2020,2022,1671,1721,1014,1257,2019,1657],"class_list":["post-625267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetic-treatments","category-doctors-talk","category-news","category-wellness","tag-beauty-brands","tag-celebrity","tag-celebrity-beauty-brands","tag-drew-barrymore","tag-estee-edit","tag-estee-edit-by-estee-lauder","tag-estee-lauder","tag-flawless","tag-flower-beauty","tag-gabrielle-union","tag-goop","tag-gwyneth-paltrow","tag-haute-beauty","tag-haute-beauty-wellness","tag-kendall-jenner","tag-kylie-cosmetics","tag-kylie-jenner","speciality-face","speciality-skin"],"yoast_head":"\nHottest Celebrity Beauty Brands: New & Trending Picks<\/title>\n<meta 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