{"id":624876,"date":"2016-12-28T14:45:43","date_gmt":"2016-12-28T14:45:43","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=624876"},"modified":"2025-03-18T06:15:16","modified_gmt":"2025-03-18T10:15:16","slug":"624876-2","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/624876\/624876-2\/","title":{"rendered":"Technologized Beauty \u2013 This is Only the Beginning"},"content":{"rendered":"
\"Inside
Inside L'Oreal Makeup Genius app.<\/figcaption><\/figure>\n

The app has been available since early 2014, but I discovered it just recently. Updated over a dozen of times for two years, L\u2019Oreal\u2019s Makeup Genius turned my phone\u2019s front camera into a de-facto mirror, enhanced with complex face-recognition algorithms that the movie and gaming industry have utilized. It let me \u201ctry on\u201d a slew of beauty products \u2013 from blushes to mascaras. Overwhelmed with picking lipsticks and eyeshadows, I opted for the 10 ready-made looks. Never had I in real life slicked up so quickly, so precisely. If I liked what I saw on my screen, I could proceed and purchase the items.<\/p>\n

More than an alluring make-believe, the Makeup Genius is a crafty digital marketing device. It is also a fine example of how the advent of technology has swept the beauty industry, which has historically risen on the demand to touch, smell and try cosmetics. As explained in a 2015 report by Euromonitor<\/a>, digital innovations have upended the way we care for our skin, engage and select products and treatments and pay for them. With customers flocking to the online and mobile realms, proactive brands scurry to deliver.<\/p>\n

In this regard, French beauty behemoth L\u2019Oreal \u2013 with its extensive portfolio of luxe, mass and professional labels \u2013 has blazed a pioneering approach that has dashed beyond savvy social media campaigns. YSL, for instance, has partnered with Google to equip a crew of makeup artists with Google Glasses to record customer sessions<\/a>\u00a0that can later serve as personalized beauty tutorials. Others have nudged a step further in catering to clients\u2019 individual needs and concerns. La Roche Posay and Vichy \u2013 both in the L\u2019Oreal fold \u2013 have rolled out live chats with dermatologists, while an app called Klara allow its users to snap pictures of their conditions and send them to doctors for advice.<\/p>\n

Yet, if one considers these developments progressive, then Panasonic\u2019s smart mirrors are truly revolutionary. Still prototypes, which have debuted at several trade exhibits, the mirrors range from transformation gadgets (similar to makeup apps) to robot dermatologists that can identify skin flaws and 3D print remedies on a translucent film.<\/p>\n