{"id":5313,"date":"2016-06-07T12:00:39","date_gmt":"2016-06-07T12:00:39","guid":{"rendered":"https:\/\/hauteliving.com\/haute-beauty\/?p=5313"},"modified":"2025-04-24T01:23:08","modified_gmt":"2025-04-24T05:23:08","slug":"prete-an-exclusive-members-only-blowout-service-launches-in-sf","status":"publish","type":"post","link":"https:\/\/hauteliving.com\/hautebeauty\/5313\/prete-an-exclusive-members-only-blowout-service-launches-in-sf\/","title":{"rendered":"Pr\u00eate, an Exclusive Members-Only Blowout Service Launches in SF"},"content":{"rendered":"<figure id=\"attachment_613926\" aria-describedby=\"figcaption_attachment_613926\" class=\"wp-caption aligncenter\" ><a href=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2016\/06\/photo-stations_and_marble_reverse-1904-40_2560x1170.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-613926\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2016\/06\/photo-stations_and_marble_reverse-1904-40_2560x1170.jpg\" alt=\"Cinta Salon. \" width=\"800\" height=\"366\" \/><\/a><figcaption id=\"figcaption_attachment_613926\" class=\"wp-caption-text\">Cinta Salon.<\/figcaption><\/figure>\n<p class=\"p1\">Although there are a handful of <a href=\"https:\/\/hauteliving.com\/2016\/05\/5-hautest-blow-dry-bars-in-the-bay-area\/611914\/?market=san-francisco\" target=\"_blank\" rel=\"noopener\">superior blowout bars<\/a> in San Francisco, it can be difficult to secure an appointment at the last minute. So what\u2019s a chic girl about town with a head full of messy hair supposed to do when faced with a impromptu, yet fabulous invitation? Subscribe to <strong><a href=\"http:\/\/www.prete.co\/\" target=\"_blank\" rel=\"noopener\">Pr\u00eate<\/a><\/strong>, an exclusive new members-only service that has just launched in San Francisco and Los Angeles. Here\u2019s how it works: first you have to secure an invitation from an existing member to join the club. Next, choose your membership package. Pr\u00eate has three: a free membership in which each blowout costs $35; an insider membership that has an initial fee of $45, but each blowout is only $29; and an unlimited membership with a monthly fee of $129 where you can get as many blowouts as you want and never have to wash or style your own hair. There is also an option to add manicures to your subscription. Pr\u00eate doesn\u2019t have a salon, but instead partners with some of the city\u2019s best hairstyling boutiques to offer last-minute appointments. The participating salons\u2014which include <strong>Steel &amp; Lacquer<\/strong>, <strong>Lexington Place<\/strong>, <strong>Metamorphosis<\/strong>, <strong>Salon DnA<\/strong>, <strong>Milvali<\/strong>, and <strong>Cinta<\/strong>\u2014benefit from the partnership because Pr\u00eate fills their empty appointment times.<\/p>\n<figure id=\"attachment_613927\" aria-describedby=\"figcaption_attachment_613927\" class=\"wp-caption aligncenter\" ><a href=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2016\/06\/1613-large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-613927\" src=\"https:\/\/hauteliving.com\/wp-content\/uploads\/2016\/06\/1613-large.jpg\" alt=\"Pr\u00eate's founder, Nina Ojeda.\" width=\"800\" height=\"392\" \/><\/a><figcaption id=\"figcaption_attachment_613927\" class=\"wp-caption-text\">Pr\u00eate's founder, Nina Ojeda.<\/figcaption><\/figure>\n<p class=\"p1\">Pr\u00eate was founded by <strong>Nina Ojeda<\/strong>,<span class=\"Apple-converted-space\">\u00a0 <\/span>an entrepreneur and the mastermind behind\u00a0<strong><a href=\"http:\/\/theavenuewest.com\/\" target=\"_blank\" rel=\"noopener\">The Avenue West<\/a><\/strong>, an LA-based market expansion agency specializing in the tech and lifestyle categories. When asked why she decided to start a blow-out service Ojeda said, \u201cI haven't washed or styled my own hair in a year - and was spending close to $300 per month on blowouts! About three years ago, when ClassPass came to LA, I offhand mentioned to my best friend that there should be one of those for blowouts.\u201d At that time, she was busy starting The Avenue West, but as Ojeda continued to get weekly blowouts, she couldn\u2019t get the idea out of her head. \u201cOnce The Avenue West was up, running, and growing on its own, it was apparent that my next step would be to start something new,\u201d she explained. \u201cI had always thought of The Avenue West as a sort of incubator as we shape brands and build public perception and growth for startups, so Pr\u00eate felt like an obvious next step. I'm still able to do what I love most and I have an amazing team around me who is just as excited about this as I am!\u201d Although we\u2019re not a part of her team, we\u2019re certainly excited by the arrival of this haute new service\u00a0in San Francisco.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00eate, a luxury blowout membership service, debuts in San Francisco, providing exclusive access to top-tier salons through a sleek app. Members can easily book professional blowouts, enjoying convenience and style in one. This beauty innovation redefines how SF women get glam.<\/p>\n","protected":false},"author":3,"featured_media":5315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[943],"tags":[],"class_list":["post-5313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wellness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00eate: Exclusive Blowout Service Launches in SF<\/title>\n<meta name=\"description\" content=\"Pr\u00eate debuts in San Francisco with a luxe members-only blowout service offering unlimited monthly blowouts at top salons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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