Seiko’s THE GIFT OF TIME Exhibits Influence Of Japanese Culture And Luxury

Photo Credit: SEIKO
Within the world’s largest continent, Japan boasts a distinctive history and heritage. Companies like Seiko Group Corporation work to showcase the rich and artistic history of Japanese culture to audiences beyond Asia.

Presented by Seiko, THE GIFT OF TIME is a film that serves as a cultural statement, emphasizing how the concept of time is deeply rooted in Japanese tradition. Shaping creativity, craftsmanship, and luxury within Japan, Seiko shares a message of timeless beauty through the voices of prominent Japanese figures.

On October 23rd, 2024, Seiko premiered THE GIFT OF TIME, highlighting Japanese culture from the perspective of some of the country’s top creators. Sharing their thoughts on and exploring the influences of “time,” their philosophies and creations allow viewers to visit locations most meaningful to their artistic and personal journeys.

Featuring architect Kengo Kuma, artist Hiroshi Sugimoto, composer and Commissioner for the Agency of Cultural Affairs Shunichi Tokura, and singer and Seiko ambassador MISIA, THE GIFT OF TIME explores the creativity and individuality of each Japanese artist.

Photo Credit: SEIKO

Seiko continues to contribute to Japanese luxury culture through well-respected brands such as “Grand Seiko” and “WAKO.” In July 2024, the Japanese corporation began developing THE GIFT OF TIME to reawaken the value and richness of Japan’s unique culture.

To symbolize this project, Seiko spearheaded an impressive transformation in Ginza, Tokyo, of WAKO’s main store in Seiko House on the basement floor. The renovations have led to an “Arts and Culture” center, blending craftsmanship and heritage.

The documentary views time as something one should nurture in harmony with the natural world and its seasons. THE GIFT OF TIME aims to communicate a multi-perspective exploration of time’s forceful presence in creativity, guidance in spirituality, and expression of Japanese artistry. With an emphasis on the partnership between time, nature, and luxury in Japanese art, Seiko hopes to convey Japan’s unique perspective on the “culture of time” to international audiences.

The global release of this project serves as a cultural overpass that emboldens Seiko to share Japan’s timeless values and craftsmanship with the rest of the world. THE GIFT OF TIME represents Japanese luxury through a modern reimagining that positions the culture as an eternal yet constantly progressing legacy.

Photo Credit: SEIKO

Through THE GIFT OF TIME and Seiko’s various ongoing efforts, global viewers can experience how the film links art, culture, and time in a manner that celebrates the heritage and history of Japanese luxury. As the documentary is set to debut within a matter of weeks, Seiko will continue to communicate the beauty and depth of Japan’s culture, inspiring international audiences to extend appreciation to the timeless values of Japanese luxury and artisanship.

Global crowds are invited into a thoughtful journey where leading Japanese creators ruminate on time’s profound influence over their lives and artistic imaginings. Set to launch on October 23rd, Seiko’s film, THE GIFT OF TIME, is a commitment to preserving and celebrating Japan’s luxury ancestry.