Join Joanna Krupa To Celebrate The Opening Of Elphia Beauty’s First Concept Store

 

Elphia Beauty is launching its first concept store in the heart of Tribecca. The luxury retail store will offer customers a place where to try the store’s exclusive products made with natural ingredients of the highest quality and experience incredible renewing results on the skin.

“Elphia Beauty represents today’s woman. Ethical, strong and performance driven. Our luxury skin care products are perfectly curated to fit their active lifestyles, quick and easy to use products that take care of the skin without sacrificing time,” says Ellen Peia, CEO of Elphia Beauty. “With our new concept store you are welcome to go in, learn more about the unique development of our products and try them to have a luxurious experience.”

The concept store wI’ll offer two of its signature products – the Luxe Exfoliating Gel and the Luxe Rejuvenation Serum.

The Luxe Exfoliating Gel is a vegan friendly face and décolletage refining gel. Think of it as an easy-to-use at-home spa treatment, targeting your dead skin cells. It instantly exfoliates and brightens for enhanced skin renewal, comparable to a professional salon peel. The Luxe Exfoliating Gel is suitable for all skin types. Elphia Beauty features a dynamic blend of restorative ingredients that are expertly blended with the highest quality botanical extracts. Elphia Beauty harnesses the exfoliating power of unique AHA’s that radically renew the appearance of your complexion.

The Luxe Rejuvenation Serum is a pure, naturally derived formula that works to provide hydration through the layers of your skin, functioning to renew your skin’s texture and provide a spa-like radiance. Elphia Beauty developed this innovative blend of nutrient-rich ingredients to not only protect your precious skin from environmental elements but also to help diminish the appearance of age spots and blemishes.

Elphia Beauty is delighted to announce the signing of world renowned actress and beauty icon, Joanna Krupa, as its new Beauty Brand Ambassador. The world famous personality is featured in a new integrated campaign for Elphia Beauty running across TV, print and online channels as well as in-store.

“I chose Elphia Beauty as my skin care line because with all of the make-up that I use over the years I needed a product that is not harsh on my skin,” says Joanna. “I do have very sensitive skin so I wanted a product that is gentle but it also needs to work. Elphia Beauty leaves my skin feeling silky soft and silky!”

Elphia Beauty is located in 137 Hudson St, New York, NY 10013.

 

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