Photo Credit: The Macallan
This fall, The Macallan, is launching a new immersive event series, The Macallan Manor, reinventing whisky tasting through a stunning, multi-sensorial experience. The event series embarks on a three-month tour across nine major U.S. cities starting in New York and concluding in Los Angeles in November.
Designed to surprise and delight, The Macallan Manor transforms historic, old-world manors into luxury, first-class tasting experiences, blending the sensorial with storytelling and converting new consumers to Scotch whisky fans.
Guests will journey through four immersive worlds, each a unique experience created around one of The Macallan’s whisky expressions, pairing set design with storytelling and multi-sensory experiments to delve into each of the five senses.
“The Macallan has given us wings to create our largest production to date,” said event designer Adam Aleksander. “We’re building impossible things; 7 rooms on 2 tracks, sculpting trees, making sensory machines and more, taking experiential to the next level. The idea for this event was inspired by travel from a journey I took through in 2017. Utilizing adventure theory, at The Macallan Manor small groups will move through the four rooms together. We put the quality of guest experience at number one and we hope this comes through when guests join us for the experience.”
Attendees of The Macallan Manor can expect one-of-a-kind immersive tastings taking place in unexpected locations such as an oak forest with flavor-enhancing flowers imported from the Amazonian rainforest, or a cooperage in Spain. Additionally, guests can expect an innovative food menu, featuring edible clouds for starters – masterfully paired with The Macallan and designed to stimulate and intensify an already premium whisky-tasting experience.
“We are reaching a new group of consumers around the U.S. with the goal to inspire and transform them into fans of The Macallan while giving them a never-seen-before, sensorial, educational and interactive experience,” said Samantha Leotta, Brand Director of The Macallan in the Americas. “We are excited to partner with Adam Aleksander Presents on this enchanting, highly experiential event series, marrying the experiential arts with the best single malt whisky in the world.”
Photo Credit: The Macallan
See below for the The Macallan Manor schedule:
New York
September 11, September 12, September 13
The Down Town Association
Boston
September 20, September 21
The Algonquin Club
Miami
September 26, September 27
M Building
Austin
October 2, October 3
Texas Federation of Women’s Clubs
Denver
October 11, October 12
University Club
Chicago
October 17, October 18
International Museum of Surgical Science
Washington, D.C.
October 23, October 24
Arts Club of Washington
Atlanta
October 30, October 31
Callanwolde Fine Arts Center
Los Angeles
November 6, November 7, November 8
Greystone Mansion
Haute Scene
September 6, 2018Looking Back On The 10 Best Days Of Summer
