Louis Vuitton has had a longstanding relationship with the FIFA World Cup, partnering with the iconic and biggest worldwide sporting event in 2010 in South Africa and again in 2014 in Brazil. For its third time around, the famed French fashion house has created three special projects: A special-order FIFA World Cup Trophy Travel Case, a limited-edition FIFA World Cup Official Match Ball Collection Trunk and the 2018 FIFA World Cup Russia Official Licensed Product Collection.
The FIFA World Cup Trophy Travel Case will safely house and display the legendary FIFA World Cup Trophy during the opening match on June 14th and the final match on July 15th at the 2018 FIFA World Cup in Russia. Hand-made in the LV workshops in Asnières, France, the new design combines Louis Vuitton’s unique ability to fuse traditional and contemporary aesthetics, together with functionality.
The second project will be a limited-edition FIFA World Cup Official Match Ball Collection Trunk, inspired by the House’s world-famous, traditional wardrobe trunks. Inside the trunk, which is sure to instantly become a collector’s item, re-editions of each of the 13 World Cup match balls will be placed, all of which were used in the FIFA World Cup tournaments since 1970. The match balls will be specially made by Adidas, while one additional soccer ball will be designed exclusively by Louis Vuitton.
The last project is the Louis Vuitton 2018 FIFA World Cup Official Licensed Product Collection. The capsule will include exclusive leather goods, such as the Keepall bag, the Apollo bag and a selection of small leather goods, made with LV’s recognizable Epi leather, which made its debut in the 1920s. Most of the styles will be available in three color combinations, while the hexagonal design—using a “three-stage embossing procedure that is both innovative and based upon the House’s historic savoir-faire” mimics the look of a classic soccer ball. Additionally, a made-to-order Keepall bag will be available with eight colors, while an Epi leather luggage tag may also be embossed with the national flag of one of the 35 countries participating in the tournament.
The Louis Vuitton 2018 FIFA World Cup Official Licensed Product Collection will be available from June 14th until July 15th, 2018 in selected Louis Vuitton stores and online. Additionally, it will be available for purchase at an exclusive standalone pop-up store in Miami Design District’s Paradise Plaza—the only pop-up store in North America. Open to the public from June 14th – July 15th, the store will house interactive features, activations, games, soccer-inspired interiors, as well as the FIFA World Cup Official Match Ball Collection Trunk. The pop-up store will be open Monday to Saturday from 11am to 8pm and 12pm to 6pm on Sunday, from June 14th to July 15th.
For more information, please visit the brand’s website.
All photos courtesy of Louis Vuitton.
