An Especial Ice Cream Flavor for the World Cup

In the days leading to the World Cup in Brazil, the commercial market is busy in search of attention of consumers and football fans, even if some actions are connected only to the sport. The new Allianz Arena, sponsored by the international insurance, will be the house for the club Palmeiras activities soon. Although not one of the stages of the international championship games, the luxurious space have been receiving accolades and honors. One of its official sponsors is here: the brand of Italian ices Diletto has launched a unique flavor in honor of this important moment for the club, which also has Italian origins.

The sweet blend has vanilla and coffee essences. But why coffee? For those unaware, the city of São Paulo was for many years a major producer and exporter of the bean that produces the traditional drink of the city (and the world, of course).The unique flavor will be available in the gelateria that the brand will operate daily on the premises of the arena and in all stores Diletto, for $8 a piece.