Supermodel Coco Rocha Hosts Hearts for Haiti at Fashion Week

On Friday, supermodels Coco Rocha and Carolina Bittencourt hosted Hearts for Haiti at Opera Gallery in the Meatpacking District. The event was held in conjunction with Lakay PAM, a charitable organization founded by Bittencourt and her husband Cedrick Roche, who was born in Haiti. A silent auction included photographs and prints donated by a number of models, including a signed print of Rocha’s Italian Vogue cover, as well as hip luxury watches donated by Glam Rock. All of the proceeds will fund basic necessities for children in Haiti.

In addition to Rocha’s ongoing efforts to raise money for Haiti, she is also involved in advocating a healthy lifestyle within the modeling industry and raising awareness about eating disorders. In the coming year, she hopes to engage her passion of speaking to school-age children about her advocacy and awareness work.

This week, we’ll be seeing more of Rocha on our television screens than on the runways. She is interviewing designers for the Channel 25 special Modelinia. (Rocha’s favorite designers include Zac Posen, Rag and Bone, and DVF.) Should we expect to see more of her on the small screen in the future? She said she would take opportunities as they came. “It’s fun,” she explained.

Rocha is planning to show her brand new fashion line, Rococo, at a private industry debut during Fashion Week in September. She is planning the small showing first to see the kind of reception her designs receive. After four years of sketching and planning, Rocha is in no rush. “I’m taking it slowly,” she said, “to figure out where I should go with it.”

Model Hannah Holman was also excited to be lending her weight to the event and spoke passionately. “It’s important for the fashion industry to take a stand,” she said, explaining that there is a time to focus on fashion and a time to step back at the end of the day and remember what’s important, which as she said, is human lives and children’s lives. She eventually made a little time to talk about fashion too. She was looking forward to the Marc Jacobs after party on Monday and the CFDA Awards Party on Tuesday—where she will be playing the DJ role, a first for her. What’s her favorite thing in her closet? “My Calvin Klein bras.”

Model Ali Stephens, a close friends of Rocha’s, also donated photos to be auctioned off at the party. The Utah native confided that she was not a fan of going out, but was happy to make an exception for the cause. (She prefers to run or bike in Central Park and visit the Natural History Museum.) Where will we be seeing her this week? “I have no clue what I’m doing…I’ll see the day before when my agent calls me,” she said with a laugh. So far, her favorite collection was that of model-turned-designer Erin Wasson. “Her clothes were amazing” Stephens gushed.

The event was also hosted by the infamous and illusive pop artist Thierry Guetta, whose work was on display at the gallery. Large-scale portraits of music greats like Louis Armstrong and John Legend crafted out of record pieces adorned the walls. Other pieces included a series of pictures of Madonna, an homage to Warhol’s Marilyn prints, and a larger-than-life can of pink paint. Guetta, who is also known as Mr. Brainwash, was recently the subject of the documentary Exit Through the Gift Shop, which was screened to acclaim at Sundance.

As the evening progressed, guests filtered in from other Fashion Week events and the crowd grew. A live saxophonist accompanied the DJ, Champagne flowed, and hopefully wallets opened wide.