Can Sparks Still Deliver on the Hype?

Most entrepreneurs understand the risky business that the restaurant industry can be. Yet year after year foodies around the country continue to see monthly openings and closings of delectable ventures gone awry. But what if a steakhouse came along that had more than four decades worth of staying power? The result would be not just a legion of loyal fans, but write ups in some of the most recognized titles on the magazine racks, including GQ.

Such was the case this week for New York’s Sparks restaurant, which first swung open its delectable doors back in 1966. Though the original location was found on 18^th Street, since the late 70s diners have been delighting in the kitchen creations from its 46^th Street home.

But even though they say all press is good press, only time will tell in the case of GQ’s recent Sparks write up. Writer Alan Richman, though always a fan of Sparks’ specialty, the New York strip, rips the restaurant based on what he experienced at his last two visits—evenings that resulted in poorly prepared steaks that were sent back for redos.

Been to Sparks recently? What’s your take on their ability to still wow discerning New Yorkers who have eaten it all before?

GQ