Alexis Glick – Anchor and Vice President
Senior Vice President Neil Cavuto has been entrusted to spearhead the direction of the network since inception, and he took a little bit of the DNA from the Fox News Channel. He agrees with Lee and Glick’s assessment of the idea behind the network: “We avoid jargon, arrogance, and any kind of condescending delivery of business,” he says. “There is something to be said of clarity, of energy, of getting to the gist of a story without trying to sound like you are the smartest kid in the class.” As such, the philosophy of the channel is to ask very basic, to-the-point questions, which generally result in clear and concise viewer-friendly answers from a variety of sources. On any given day, the topics covered by the network can range from entrepreneur profiles and publicly traded companies to the current state of the country’s economy. “We take a very broad approach, we cross many different lines, both economically and socially,” says Glick. “We like that we can transcend and reach everybody.”
Jenna Lee – Anchor
And for those times when the content can be intimidating for someone whose office isn’t located in the Financial District, FOX Business has a translator scrolling on the screen to ensure every viewer can keep up with the topic at hand. “We invested a great deal in our team and in their ability to go through very complicated data and relate it in English with clarity to people,” Cavuto says. “We also try to relate it in our screen-make it simple and easy to read without the droning representation of news elsewhere.”
In fact, FOX Business draws a large amount of their on-air talent from a pool of journalists who have backgrounds with competitors. From Cavuto, who hosted three hours of live programming daily for CNBC, and Cody Willard, who was a frequent guest on CNBC’s Kudlow and Company to Petallides, who was an anchor for Bloomberg Television, many of the network’s top names have amassed their experiences through a variety of other media outlets. “Finding the right people is one of the hardest and most exciting things that we do,” Glick explains. “We try to find people that we believe pop. We want people who translate to the audience, people who are identifiable. The last person we want is someone who is going to talk down to the audience. We want someone you want to sit down with and have a cup of coffee and talk with.” And the one thing that can be said for each of the members is that they are currently singing the praises of the new network, one that seems destined to become the top source for business news, despite a competitor with a 20-year head start.
