COMPANY: Standard Oil Company, Chase Manhattan Bank/JPMorgan Chase
INDUSTRY: Industrial, Banking
WHAT MAKES THEM HAUTE: This world-renowned industrial, banking, real estate, and political dynasty made the world’s largest private fortune in the oil business, primarily through the Standard Oil Company, powering America’s lamps and, eventually, their automobiles. Most noted for their philanthropic endeavors in education, health, and conservation, John D. Rockefeller reportedly gave away $540 million over his lifetime and became the greatest lay benefactor of medicine in history. Independent researchers have valued the assets of the Rockefeller family as high as $110 billion, though an exact figure is unknown. The family business headquarters is now located in New York City’s Rockefeller Plaza.